Plugin
Updated
AutomateWoo
AutomateWoo by WooCommerce is a marketing automation plugin built for WooCommerce stores. It runs workflows that send follow-up emails, recover abandoned carts, generate personalized coupons and reach out to customers at the right moments, so you spend less time on repetitive marketing tasks.
- Version
- 6.9.3
- Released
- Oct 12, 2026
- Developer
- WooCommerce
- Type
- WordPress plugin
- Requires
- WooCommerce
- Licence
- GPL
- Included in
- Every plan, or $11.99 a year on its own
What’s new in AutomateWoo 6.9.3
Version 6.9.3 · Oct 12, 2026
Latest
- NewClick tracking limit setting. Each workflow run now records up to 100 clicks by default, and the Email & SMS Tracking report explains how to read click numbers.
- NewWooCommerce → Status shows the client IP used for rate limits and the last time a limit was reached.
- SecuritySecurity improvements to pre-submit email capture.
- ImprovedOnly administrators can set the function name of a Custom Function action.
- ImprovedThe Change Role action no longer offers roles with admin-level capabilities.
- ImprovedThe Custom Function action logs an error when its function is missing or can’t be run, instead of skipping silently.
- ImprovedWorkflow screens require the Manage WooCommerce capability.
- ImprovedBump the minimum required WooCommerce version to 11.1 and the compatibility version to 11.2.
What it does
Running a store means a steady stream of small marketing jobs: thanking buyers, asking for reviews, nudging people who left items in their cart and checking in with customers who have gone quiet. Doing all of that by hand takes hours. This plugin handles those tasks through workflows you set up once, which then run on their own based on what customers do in your WooCommerce store. It requires WooCommerce and works inside it.
The workflows cover much of the customer journey, from the first purchase to win-back campaigns for inactive shoppers. It works with WooCommerce Subscriptions for renewal reminders and failed payment actions, with wishlists for sale notifications, and with Twilio for SMS alerts. Add-ons extend it with birthday emails and a refer a friend program. Store owners who want regular, personalized contact with customers without writing every message themselves will find it a practical fit.
Best for
- WooCommerce stores wanting automated customer emails
- Subscription shops managing renewals and failed payments
- Store owners running loyalty, review or referral programs
Features
Follow-up emails
Send personalized emails after customers buy specific products, asking for a review or suggesting related items that pair well with their purchase.
Abandoned cart recovery
Remind shoppers who left items in their cart with automated emails sent at intervals you configure, giving them an easy path back to checkout.
Win back inactive customers
Reach customers who have not shopped in a while with targeted campaigns that can include special offers and tailored product recommendations.
SMS notifications through Twilio
Connect to Twilio to send text alerts to customers or store admins, triggered by a wide range of store activities.
Review rewards
Offer discounts to customers who post product reviews, with rewards tied to the number and rating of the reviews they leave.
Wishlist reminders
Email customers about items on their wishlists and let them know when products they wished for go on sale.
Personalized coupons
Generate unique, dynamic discount codes for individual customers, useful for rewarding loyal shoppers or adding an offer to a workflow.
Subscription automation
Trigger actions from WooCommerce Subscriptions events such as status changes, failed payments and renewals, and warn customers before saved cards expire.
AutomateWoo older versions
- 6.9.2Sep 301 fix
- 6.9.1Sep 241 new, 5 improvements, 1 fix
- 6.9.0Sep 167 improvements, 2 fixes
- 6.8.3Sep 9
- 6.8.3Sep 9
- 6.8.2Aug 25
- 6.8.0Aug 6
- 6.7.0Jul 15
- 6.6.0Jun 25
- 6.5.0Jun 23
Members and buyers of this product can download older versions.
84 older versions in all. If you need one that is not listed, ask support.
Questions about AutomateWoo
Can it send text messages as well as emails?
Yes. It integrates with the Twilio SMS service, so workflows can send text alerts to customers or to store admins. These messages can be triggered by a wide range of store activities, alongside the email workflows.
Does it work with WooCommerce Subscriptions?
It does. You can automate actions based on subscription events like status changes, failed payments and renewal reminders. It can also notify customers before their saved credit or debit cards expire, which helps prevent failed subscription payments.
Are birthday emails and referrals included in the main plugin?
Those come through add-ons. Birthday greetings with coupons use the Birthdays add-on, and the referral program uses the Refer A Friend add-on. The core plugin covers follow-ups, cart recovery, win-back campaigns, coupons, reviews, wishlists and VIP rewards.
Can I reward my top customers automatically?
Yes. The VIP customer rewards feature recognizes your top-spending customers and gives them VIP status with exclusive perks. You can also send them personalized coupons with unique codes as part of a workflow.
Is AutomateWoo free?
The code of AutomateWoo is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of AutomateWoo is this?
Version 6.9.3, released Oct 12, 2026. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update AutomateWoo?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of AutomateWoo automatically and keeps a backup, so you can roll back.
What does AutomateWoo need?
AutomateWoo needs WooCommerce installed and active.
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