Plugin
Updated
Directorist - Mailchimp Integration
This is an add-on plugin for Directorist that connects your directory site to Mailchimp. It syncs user information from your directory to your Mailchimp lists and can subscribe new users and listing owners to your newsletters automatically, based on rules you set.
- Version
- 2.2
- Released
- Aug 24, 2025
- Developer
- Directorist
- Type
- WordPress plugin
- Requires
- Directorist
- Licence
- GPL
- Included in
- Every plan, or $3.99 on its own
What’s new in Directorist - Mailchimp Integration 2.2
Version 2.2 · Aug 24, 2025
Latest
What it does
Running a directory means collecting a steady stream of users and listing owners, and moving their details into an email tool by hand gets tedious and leads to mistakes. This add-on links Directorist with Mailchimp so that user information flows across on its own. New users and listing owners can be added to your newsletter lists as they join, which saves you from regular import and export work and keeps your lists current.
The plugin runs in the background once it is set up, and the setup does not require coding. You decide who gets subscribed by choosing triggers such as user roles, listing categories or specific actions on your site. When users change their profiles or subscription choices, those changes carry over to Mailchimp in real time. The directory data that reaches Mailchimp can then be used to build segmented campaigns for business directories, event listings or membership style sites.
Best for
- Business directory sites using Directorist
- Event listing sites that send regular newsletters
- Membership style directories that market through Mailchimp
Features
Automatic user data sync
Directory user information is sent to your Mailchimp subscriber list automatically, so your lists reflect the people currently using your directory.
Automated newsletter opt-ins
New users and listing owners can be subscribed to your Mailchimp newsletters directly from the directory, without anyone adding them manually.
Role-based subscription triggers
Choose which user roles should be subscribed, so only the groups you want end up on a given mailing list.
Category and action triggers
Set subscriptions to fire based on listing categories or specific actions users take on your site, giving you finer control over who joins each list.
Real-time profile updates
Changes users make to their profiles or subscription settings on your directory show up in Mailchimp right away, keeping both sides consistent.
Data for segmented campaigns
User details pulled from your directory give you material in Mailchimp for building segmented, more personalized email campaigns.
No-code setup
The integration is configured through a guided setup process, so you can connect your directory and Mailchimp without writing any code.
Questions about Directorist - Mailchimp Integration
Do I need Directorist for this plugin to work?
Yes. This is an add-on for the Directorist directory plugin, so Directorist needs to be running on your site. You will also need a Mailchimp account, since the plugin sends your directory users to Mailchimp lists.
Can I control which users get subscribed to my lists?
Yes. You can set subscription triggers based on user roles, listing categories or specific actions on your site. That lets you keep, for example, listing owners and regular users on different lists or subscribe only certain groups.
What happens when a user updates their profile?
Changes to user profiles or subscription choices on your directory are synced to Mailchimp in real time. Your Mailchimp records stay in line with your directory without manual exports or imports.
Do I need coding skills to set it up?
No coding is required. The plugin uses a setup process that walks you through connecting Directorist to Mailchimp and choosing your subscription settings.
Is Directorist - Mailchimp Integration free?
The code of Directorist - Mailchimp Integration is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of Directorist - Mailchimp Integration is this?
Version 2.2, released Aug 24, 2025. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update Directorist - Mailchimp Integration?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of Directorist - Mailchimp Integration automatically and keeps a backup, so you can roll back.
What does Directorist - Mailchimp Integration need?
Directorist - Mailchimp Integration needs Directorist installed and active.
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