Plugin
Updated
Follow Up Emails
Follow Up Emails by WooCommerce is a marketing automation plugin for WooCommerce stores. It sends timed, personalized emails based on what customers do, covering abandoned carts, review requests, birthday messages, win-back offers and more.
- Version
- 4.9.51
- Released
- May 23, 2023
- Developer
- WooCommerce
- Type
- WordPress plugin
- Requires
- WooCommerce
- Licence
- GPL
- Included in
- Every plan, or $9.59 a year on its own
What’s new in Follow Up Emails 4.9.51
Version 4.9.51 · May 23, 2023
Latest
- ImprovedRemove code for old optout page.
What it does
Keeping in touch with customers after they browse or buy takes time when every message is sent by hand. This plugin handles that follow-up automatically. You build workflows from triggers, rules and actions, so a specific customer behavior, such as a purchase or a product view, starts a sequence of emails sent at the timing you choose. It works inside WooCommerce, so the workflows can respond to store events directly.
Beyond basic follow-ups, the plugin covers abandoned cart reminders, personalized coupon codes, review rewards, wishlist reminders and win-back campaigns for inactive shoppers. Stores using WooCommerce Subscriptions or Bookings can automate renewal reminders, failed payment notices and booking confirmations. Emails are designed with pre-built templates and a WordPress-native editor with dynamic variables, and reports on opens and clicks plus action logs help you see how campaigns perform.
Best for
- WooCommerce stores wanting automated customer follow-up
- Shops running subscriptions or bookings through WooCommerce
- Agencies managing email marketing for WooCommerce clients
Features
Workflow builder
Combine triggers, rules and actions into custom workflows that match your store's campaigns and customer segments, so each email goes out at the right moment.
Abandoned cart reminders
Automatically remind shoppers who left items in their carts, using email sequences you can customize to fit your store.
Personalized coupons
Generate dynamic discount codes inside emails, giving individual customers targeted offers without creating each code by hand.
Review rewards
Offer discounts to customers based on the number and quality of product reviews they submit, encouraging more feedback on your products.
Wishlist reminders
Connect with WooCommerce or YITH Wishlists to send reminder emails and let customers know when items on their wishlist go on sale.
Subscription and booking emails
Automate messages around WooCommerce Subscriptions and Bookings events, including renewal reminders, failed payment notifications and booking confirmations.
SMS notifications
Send SMS alerts to customers or store admins through Twilio, reaching people beyond their inbox for time-sensitive messages.
Reports and logs
Track email opens, clicks and conversions, and review a log of every action the plugin takes to refine your campaigns.
Follow Up Emails older versions
- 4.9.50May 18, 20232 fixes
- 4.9.40May 11, 20231 improvement, 1 fix
- 4.9.39May 4, 20232 security fixes
- 4.9.38Apr 18, 2023
Members and buyers of this product can download older versions.
Questions about Follow Up Emails
Does this plugin need WooCommerce?
Yes. It is built for WooCommerce and works with store events like purchases, product views and carts. Workflows are triggered by customer activity in your WooCommerce store, so a working WooCommerce setup is required.
Can it send text messages as well as emails?
It can. SMS notifications can go to customers or to store admins, but this feature requires a Twilio account. Email workflows run without Twilio, so SMS is optional depending on how you want to reach people.
Do I need to know code to design the emails?
No. You can start from pre-built templates and edit emails in a WordPress-native editor. Dynamic variables let you insert customer and order details so each message is personalized without writing code.
Can it send birthday emails?
Birthday wishes and special occasion emails with exclusive coupons are supported through optional add-ons. Once set up, these messages are sent automatically as part of your workflows.
Is Follow Up Emails free?
The code of Follow Up Emails is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of Follow Up Emails is this?
Version 4.9.51, released May 23, 2023. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update Follow Up Emails?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of Follow Up Emails automatically and keeps a backup, so you can roll back.
What does Follow Up Emails need?
Follow Up Emails needs WooCommerce installed and active.
More from WooCommerce
