Plugin
Updated
Google Analytics Pro
WooCommerce Google Analytics Pro by SkyVerge is a WordPress plugin that links your WooCommerce store to your Google Analytics account. It records detailed shopper actions and eCommerce data, so you can see how customers browse, shop, check out and return.
- Version
- 2.2.3
- Released
- Jun 11, 2026
- Developer
- WooCommerce
- Type
- WordPress plugin
- Requires
- WooCommerce
- Licence
- GPL
- Included in
- Every plan, or $3.99 a year on its own
What’s new in Google Analytics Pro 2.2.3
Version 2.2.3 · Jun 11, 2026
Latest
- FixedReplace usage of deprecated wc_enqueue_js() function
- ChangedMisc - Tested up to WooCommerce 10.5.3
- ImprovedMisc - Update SkyVerge Plugin Framework to v6.2.1
What it does
Standard analytics setups often miss much of what happens inside a store. You may see page views but little about coupon use, cart changes, refunds or where shoppers abandon checkout. This plugin adds event tracking for those actions and supports the Shopping Behavior and Checkout Behavior reports in Google Analytics. That gives you metrics such as average order value, conversion rates and sales by product or category, along with a clearer picture of the full customer lifecycle.
Setup takes a few clicks and needs no code. It requires WooCommerce, and once connected it starts capturing events automatically. You can rename events to match your existing naming conventions, add your own custom events, and keep admins and shop managers out of the data. It also tracks manual orders, cancellations, customer sign-ins and email opens, which suits store owners who rely on Google Analytics for reporting.
Best for
- WooCommerce store owners who report with Google Analytics
- Agencies managing analytics for client online shops
- Marketers studying checkout drop-off and email engagement
Features
Detailed event tracking
Captures shopper actions such as adding or removing coupons, changing cart quantities and submitting product reviews, giving you a fuller record of how people use your store.
Shopping and checkout reports
Supports the Shopping Behavior and Checkout Behavior reports in Google Analytics so you can see the steps where customers drop off before buying.
Custom event names
Lets you rename event labels to match the naming conventions already used in your analytics reports and dashboards.
Exclude shop managers
Keeps store admins and shop managers out of tracking, so your own visits and test orders do not mix with customer data.
User ID tracking
Follows unique user sessions across devices, which gives more accurate visitor counts and a clearer view of individual customer behavior.
Orders, refunds and cancellations
Records manual orders, customer refunds and cancellations, so the full order lifecycle shows up in your analytics alongside regular purchases.
Email open tracking
Logs customer email opens under a dedicated Emails category, helping you see how shoppers engage with the messages your store sends.
Checkout option tracking
Tracks checkout choices such as the selected payment method, and lets you add custom events for interactions specific to your store.
Google Analytics Pro older versions
- 2.2.2Nov 27, 20251 improvement, 1 change
- 2.2.1May 27, 20251 improvement, 2 fixes
- 2.2.0Sep 9, 20241 new, 2 improvements
- 2.1.0May 27, 2024
- 2.0.16Mar 4, 2024
- 2.0.15Jan 29, 2024
- 2.0.14Dec 5, 2023
- 2.0.13Nov 20, 2023
- 2.0.12Sep 20, 2023
- 2.0.11Aug 30, 2023
Members and buyers of this product can download older versions.
22 older versions in all. If you need one that is not listed, ask support.
Questions about Google Analytics Pro
Does this plugin work without WooCommerce?
No. It is built for WooCommerce and requires it. The plugin connects your WooCommerce store to Google Analytics and tracks store activity such as carts, checkout steps, orders, refunds and coupon use.
Do I need to write code to set up tracking?
No coding is needed. You connect the store to your Google Analytics account in a few clicks, and the plugin begins capturing events automatically. You can then adjust event names or add custom events if your reporting needs them.
Will my own admin activity skew the numbers?
You can exclude store admins and shop managers from tracking. That keeps your own browsing, testing and order management out of the data, so reports reflect what real customers do.
Can I see where customers leave during checkout?
Yes. The plugin supports the Shopping Behavior and Checkout Behavior reports in Google Analytics, which show the stages where shoppers drop off. It also tracks checkout choices such as payment method selection.
Is Google Analytics Pro free?
The code of Google Analytics Pro is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of Google Analytics Pro is this?
Version 2.2.3, released Jun 11, 2026. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update Google Analytics Pro?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of Google Analytics Pro automatically and keeps a backup, so you can roll back.
What does Google Analytics Pro need?
Google Analytics Pro needs WooCommerce installed and active.
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