Plugin
Updated
Pixel Manager
Pixel Manager for WooCommerce (Premium) is a WooCommerce plugin by WooCommerce that adds tracking pixels from advertising and analytics platforms to your store. It records shop events such as product views, add-to-carts, purchases and refunds, then sends that data to the platforms you run campaigns on.
- Version
- 1.68.0
- Released
- Sep 16, 2026
- Developer
- WooCommerce
- Type
- WordPress plugin
- Requires
- WooCommerce
- Licence
- GPL
- Included in
- Every plan, or $7.99 a year on its own
What’s new in Pixel Manager 1.68.0
Version 1.68.0
Latest
- NewThe TikTok, Microsoft Ads, Pinterest, Snapchat, Reddit and OpenAI browser pixels are now part of the free plugin, together with Microsoft Ads Consent Mode. The Conversions API and Events API connections, Advanced Matching, Enhanced Match and Enhanced Conversions for these platforms stay in the Pro version
- NewThe new `pmw_order_shipping_profit` filter adds the shipping economics of an order to the profit margin. The calculation leaves shipping out on both sides, because WooCommerce records what the customer was charged but never what the carrier charged the shop, so shops had to rebuild the whole margin to account for it
- NewWith the Marketing value logic set to Profit margin, an alert now names how many recent orders contain a product the plugin knows no cost for, and the new `Profit_Margin::order_has_complete_cogs()` helper answers that for a single order. Such products count with a cost of zero, so their whole revenue is reported as profit
- New`pmw.trackCustomGoogleAdsConversion()` sends a conversion to a conversion action of your own, applying the same marketing consent gate and the same wait for the Google tag as the plugin's own Google Ads conversions. A hand-written `gtag()` call sent nothing at all on shops that defer or delay JavaScript
- NewThe Abilities API now offers every setting the admin interface offers. Ten were missing, among them the lifetime value calculation, the logger and the server-side tracking toggles, so an AI agent was blind to a part of the plugin a shop owner could see
- ImprovedX (Twitter) now counts as a popular pixel on the Tracking Pixels tab, so it shows under the Popular filter and in the popular group of the pixel list
- ImprovedAn opportunity card for a Pro feature now says so on installs that cannot use it and carries the upgrade button, and the Payment Gateway Tracking Accuracy alert names server-side tracking and Automatic Conversion Recovery as the fix for the untracked orders it lists. Both only linked to the documentation before
- ImprovedThe Consent Management Platforms card no longer reads "None detected on this site" when it finds no cookie banner plugin. It now says that only platforms installed as a WordPress plugin can be listed there, that a platform loaded as a script works on the shop all the same, and how to confirm that in the browser console
What it does
Running ads for an online store means getting the right data to each ad platform, and wiring up separate tracking codes by hand gets messy fast. This plugin handles that inside WooCommerce. It connects your shop to Google Analytics, Google Ads, Meta (Facebook and Instagram), TikTok, Microsoft Ads and other platforms, with pixel setup that does not require writing code. Because it is built only for WooCommerce, it understands store events like checkout starts and refunds, so conversion data reflects what actually happened in your shop.
Beyond the basic pixels, the plugin covers the tasks marketers tend to need next. Dynamic remarketing builds ad audiences from visitor behavior, and custom event mapping with data layer adjustments handles tracking setups that fall outside the defaults. Debug and logging tools let you confirm pixels are firing, and consent management features help with GDPR and CCPA requirements. Server-side tracking options and profit margin based marketing values are also available. It suits single stores as well as agencies managing several shops and pixel accounts.
Best for
- WooCommerce stores running paid ads on several platforms
- Marketers who need accurate conversion and remarketing data
- Agencies managing multiple WooCommerce stores and pixel accounts
Features
Multi-platform pixel tracking
Connects your store to Google Analytics, Google Ads, Meta (Facebook and Instagram), TikTok, Microsoft Ads and other platforms from a single plugin.
WooCommerce event tracking
Tracks store-specific actions including product views, add-to-cart, checkout starts, purchases and refunds so each platform receives accurate conversion data.
Dynamic remarketing
Builds ad audiences based on how visitors behave in your store, so you can show relevant products to people who already browsed your shop.
No-code pixel setup
Pixels are installed and configured automatically, which lets store owners and marketers set up tracking without editing theme files or writing scripts.
Custom event mapping
Adjust event mapping and the data layer to fit tailored tracking scenarios, including sending conversions to Google Ads conversion actions you define yourself.
Debug and logging tools
Real-time debugging and a logger help you check that pixels are firing and data is flowing, which makes troubleshooting tracking problems easier.
Consent management support
Privacy and consent features are designed to work with GDPR and CCPA requirements, and the plugin can detect cookie banner plugins installed on your site.
Profit margin conversion values
Report profit margin as the marketing value instead of revenue, with an alert that flags recent orders containing products with no known cost.
Pixel Manager older versions
- 1.64.0Aug 19 new, 12 improvements, 7 fixes
- 1.63.0Jul 223 new, 1 improvement
- 1.61.0Jul 2
- 1.58.9May 8
- 1.58.8Apr 10
- 1.58.5Mar 25
- 1.58.4Mar 19
- 1.58.0Mar 6
- 1.57.0Feb 27
- 1.56.0Feb 13
Members and buyers of this product can download older versions.
19 older versions in all. If you need one that is not listed, ask support.
Questions about Pixel Manager
Which ad and analytics platforms does it work with?
It supports Google Analytics, Google Ads, Meta (Facebook and Instagram), TikTok and Microsoft Ads, along with other platforms such as Pinterest, Snapchat, Reddit and X (Twitter). You choose which pixels to enable for your store.
Do I need WooCommerce for this plugin?
Yes. The plugin is built specifically for WooCommerce and requires it. Its tracking is designed around WooCommerce actions like product views, add-to-carts, checkout starts, purchases and refunds.
Can I check whether my pixels are actually firing?
Yes. Real-time debug and logging tools let you verify pixel activity and spot problems. The plugin also shows alerts, for example one that points to server-side tracking when certain payment gateway orders go untracked.
Does it help with privacy rules like GDPR?
It includes consent management features compatible with GDPR and CCPA. Google Ads conversions respect a marketing consent gate, and the plugin can list cookie banner platforms installed as WordPress plugins, while script-loaded platforms still work on the shop.
Is Pixel Manager free?
The code of Pixel Manager is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of Pixel Manager is this?
Version 1.68.0, released Sep 16, 2026. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update Pixel Manager?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of Pixel Manager automatically and keeps a backup, so you can roll back.
What does Pixel Manager need?
Pixel Manager needs WooCommerce installed and active.
More from WooCommerce
