

WooCommerce Branding
WooCommerce Branding is a WordPress plugin by WooCommerce that replaces mentions of WooCommerce with your own brand name. It also lets you swap the default logos, customize the login screen and apply your brand's look across the dashboard and storefront, all without writing code.
- Version
- 1.0.31
- Released
- Dec 9, 2021
- Developer
- WooCommerce
- Type
- WordPress plugin
- Requires
- WooCommerce
- Licence
- GPL
- Included in
- Every plan, or $10.39 a year on its own
What’s new in WooCommerce Branding 1.0.31
- ImprovedWC 6.0 and WP 5.9 compatibility.
What it does
Out of the box, a WooCommerce store carries the WooCommerce name and logos in several places, including the admin area that staff and clients see every day. For agencies handing a shop over to a client, or merchants who want every screen to feel like their own business, those default labels can look out of place. This plugin replaces the WooCommerce name with a brand name you choose and swaps the default logos for your own, so the store presents a consistent identity.
Everything is handled from a settings panel built for beginners and developers alike, so no coding is needed. Beyond names and logos, you can personalize the login screen and apply brand colors, fonts and imagery across the dashboard and customer-facing pages. It requires WooCommerce and is designed to work alongside WooCommerce themes, which makes it a practical fit for white-label client builds and for store owners who want their branding applied in one place.
Best for
- Agencies delivering white-label WooCommerce stores to clients
- Store owners wanting their brand on every admin screen
- Freelancers building branded shops for small businesses
Features
Replace mentions of WooCommerce throughout your store with your own brand name, so staff, clients and customers see your business name instead of the default label.
Swap out the default WooCommerce logos for your own logo, giving the store a consistent, professional look that matches the rest of your branding.
Personalize the login interface used by customers and staff so it carries your brand rather than the standard default appearance.
Apply your brand colors, fonts and imagery across the WooCommerce dashboard and customer-facing pages to keep the visual identity consistent from screen to screen.
Make every branding change from a settings panel designed so beginners and developers can work quickly without touching code or editing template files.
Built to run alongside WooCommerce themes, so your custom branding sits comfortably within the design of the site you already have.
Questions about WooCommerce Branding
Does this plugin need WooCommerce to work?
Yes. It is an extension for WooCommerce, so WooCommerce must be active on your WordPress site. The plugin then replaces WooCommerce naming and logos within that store and applies your own branding.
Can I hide the WooCommerce name from my clients?
That is the main job of the plugin. It replaces mentions of WooCommerce with a brand name you choose and swaps the default logos for yours, which suits agencies handing finished stores to clients under their own branding.
Do I need to know how to code to use it?
No. All changes are made from a settings panel designed for both beginners and developers. You can set your brand name, logo, login screen and visual styling without editing code.
Will my branding work with my current theme?
The plugin is designed to work alongside WooCommerce themes, so your brand colors, fonts, logos and imagery can be applied to the dashboard and customer-facing pages within your existing site design.
Is WooCommerce Branding free?
The code of WooCommerce Branding is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of WooCommerce Branding is this?
Version 1.0.31, released Dec 9, 2021. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update WooCommerce Branding?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of WooCommerce Branding automatically and keeps a backup, so you can roll back.
What does WooCommerce Branding need?
WooCommerce Branding needs WooCommerce installed and active.
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