Plugin
Updated
WooCommerce Mixpanel
WooCommerce Mixpanel by SkyVerge is a plugin that connects a WooCommerce store to the Mixpanel analytics platform. It tracks how shoppers move through your store, from browsing to checkout, and sends those events to Mixpanel so you can study revenue, funnels and customer activity in one place.
- Version
- 1.17.0
- Released
- Dec 7, 2020
- Developer
- WooCommerce
- Type
- WordPress plugin
- Requires
- WooCommerce
- Licence
- GPL
- Included in
- Every plan, or $11.99 a year on its own
What’s new in WooCommerce Mixpanel 1.17.0
Version 1.17.0 · Dec 7, 2020
Latest
- ImprovedMisc - Add compatibility for WooCommerce 4.7
- ImprovedMisc - Require PHP 7.0 or newer
What it does
Store owners often know what sold but not how shoppers got there or where they gave up. This plugin fills that gap by recording events across your WooCommerce store and passing them to Mixpanel. Once connected, you can watch revenue over time, break it down by product, category or customer, and build funnel views that show where people drop off during checkout. Logged-in shoppers are matched to their WordPress username or email, so their activity lines up with a real customer record.
The plugin requires WooCommerce and works through a short connection step to your Mixpanel account. From the admin interface you can rename events and properties to match an existing data setup, or turn off tracking for events you do not need. Stores that sell subscriptions through WooCommerce Subscriptions get extra events for activations, suspensions, cancellations, renewals and free trial expirations without additional configuration. Developers can also add custom event snippets to a theme to capture actions the default set does not cover.
Best for
- WooCommerce store owners who already use Mixpanel
- Subscription stores running WooCommerce Subscriptions
- Agencies setting up ecommerce analytics for clients
Features
Quick Mixpanel connection
Connect your WooCommerce store to Mixpanel with a one-click setup and begin tracking store events without complicated configuration work.
Revenue and customer segmentation
Monitor revenue over time in Mixpanel and segment it by product, category or customer to see which parts of your catalog perform well.
Checkout funnel analysis
Build customizable funnel visualizations that show drop-off rates at each step of your checkout process, so you can spot where shoppers leave.
Real-time activity tracking
Watch visitors interact with your store as it happens, which helps you see the immediate effect of promotions, campaigns or flash sales.
Editable events and properties
Rename events and properties from the admin interface and disable tracking where needed, keeping your analytics consistent with your existing data structure.
Automatic customer identification
Tie event data to logged-in users by their WordPress username or email, giving you a fuller view of each customer's activity.
WooCommerce Subscriptions tracking
Automatically record subscription activations, suspensions, cancellations, renewals and free trial expirations for stores running WooCommerce Subscriptions.
Custom event snippets
Add custom event snippets to your theme to capture unique user actions that fall outside the plugin's built-in event list.
Questions about WooCommerce Mixpanel
Do I need a Mixpanel account to use this plugin?
Yes. The plugin connects your WooCommerce store to Mixpanel and sends store events there. All reporting, including revenue views, funnels and real-time activity, happens inside your Mixpanel account, so you need one to see the data.
Can it track subscription events?
It can. If your store uses WooCommerce Subscriptions, the plugin automatically tracks activations, suspensions, cancellations, renewals and free trial expirations. No extra configuration is needed to start recording those subscription lifecycle events.
Can I change the names of the events it sends?
Yes. Event and property names can be edited from the admin interface, and you can disable tracking for specific events. This is useful if you already have a Mixpanel setup and want new data to follow the same naming.
Can I track actions that are not built in?
You can add custom event snippets to your theme to capture other user actions. This gives developers room to record behavior specific to your store alongside the standard WooCommerce events.
Is WooCommerce Mixpanel free?
The code of WooCommerce Mixpanel is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of WooCommerce Mixpanel is this?
Version 1.17.0, released Dec 7, 2020. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update WooCommerce Mixpanel?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of WooCommerce Mixpanel automatically and keeps a backup, so you can roll back.
What does WooCommerce Mixpanel need?
WooCommerce Mixpanel needs WooCommerce installed and active.
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