Plugin
Updated
WPC Price by User Role
WPC Price by User Role for WooCommerce is a plugin by WPC that lets store owners set different product prices for different user roles. You can offer special rates to wholesalers, discounts to registered customers, or hide prices from guests entirely.
- Version
- 2.4.5
- Released
- Sep 11, 2026
- Developer
- WPClever
- Type
- WordPress plugin
- Requires
- WooCommerce
- Licence
- GPL
- Included in
- Every plan, or $6.39 a year on its own
What’s new in WPC Price by User Role 2.4.5
Version 2.4.5
Latest
- ImprovedCompatible with WP 7.1 & Woo 11.1
What it does
Many WooCommerce stores sell to more than one kind of buyer. A wholesaler expects a different price than a retail shopper, and some stores would rather keep prices private until a visitor signs in. This plugin handles that by tying pricing rules to the user roles your store already uses, such as wholesalers, retail customers, subscribers and shop managers, so each group sees the price meant for them.
Rules can apply storewide to all products, or you can override prices on individual products in the Premium version. Each rule can use a fixed price or a percentage adjustment, and adjustments can raise prices as well as lower them. You can also hide prices and disable the add to cart button for guests or chosen roles, require login to view prices, and show both regular and sale prices so buyers can see what they save.
Best for
- WooCommerce stores selling to both wholesale and retail buyers
- Shops offering special prices to registered customers
- Stores that want prices hidden from guest visitors
Features
Pricing rules per user role
Create separate pricing rules for roles like wholesalers, retail customers, shop managers and subscribers, so each customer group sees the price set for it.
Storewide or per-product prices
Apply prices and discounts across every product in the store, or override them on individual products with the Premium version for finer control.
Fixed or percentage adjustments
Enter a fixed price for a role or use a percentage-based adjustment that calculates the new price from the product's existing price.
Markups as well as discounts
Adjustments can increase prices too, which helps with wholesale markups, premium pricing or other custom price setups for specific roles.
Hide prices from guests
Hide product prices and disable the add to cart button for guests or specific user roles, keeping your pricing out of public view.
Login to view prices
Require visitors to log in before they can see product prices, so only registered customers have access to your pricing.
Regular and sale price display
Show both the original price and the adjusted price so shoppers can clearly see the difference their role gives them.
Uses existing WooCommerce roles
Pricing rules are built on the WooCommerce user role system, so you can work with roles you already have without extra configuration.
WPC Price by User Role older versions
- 2.4.4Jul 231 improvement, 1 fix
- 2.4.3Jun 191 fix
- 2.4.1May 131 new
- 2.4.0May 1
- 2.3.2Mar 15
- 2.3.1Nov 20, 2025
- 2.3.0Sep 24, 2025
- 2.2.3Aug 22, 2025
- 2.2.2Jun 25, 2025
- 2.2.1May 16, 2025
Members and buyers of this product can download older versions.
26 older versions in all. If you need one that is not listed, ask support.
Questions about WPC Price by User Role
Can I set different prices for wholesalers and regular customers?
Yes. You can create pricing rules for each user role, such as wholesalers, retail customers, subscribers or shop managers. Each role can get a fixed price or a percentage adjustment, so wholesalers and retail shoppers each see their own price.
Can I change prices for individual products, or only the whole store?
Global rules apply across all products in your store. Setting or overriding prices on a per-product basis is a Premium feature, which gives you more detailed control when certain products need their own role-based pricing.
Is it possible to hide prices from people who are not logged in?
Yes. You can hide product prices and disable the add to cart button for guests or specific roles. You can also require visitors to log in before any product prices are shown to them.
Does this plugin need WooCommerce?
Yes. It is built specifically for WooCommerce and works with its user role system, so you need a WooCommerce store to use it. Pricing rules are based on the roles already set up in your store.
Is WPC Price by User Role free?
The code of WPC Price by User Role is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of WPC Price by User Role is this?
Version 2.4.5, released Sep 11, 2026. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update WPC Price by User Role?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of WPC Price by User Role automatically and keeps a backup, so you can roll back.
What does WPC Price by User Role need?
WPC Price by User Role needs WooCommerce installed and active.
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