Plugin Updated Aug 5

MonsterInsights PPC Tracking

by MonsterInsights monsterinsights.com v2.0.0 Unlimited sites

This plugin is an addon by MonsterInsights that extends the MonsterInsights plugin with pay-per-click tracking. It connects your ad campaigns to Google Analytics so you can see which campaigns, keywords and ads bring visitors to your WordPress site and which ones lead to conversions.

Version: 2.0.0
Released: Aug 5, 2026
Developer: MonsterInsights
Type: WordPress plugin
Licence: GPL
Included in: Every plan, or $2.39 on its own
Topics: Analytics and Tracking Plugins

What’s new in MonsterInsights PPC Tracking 2.0.0

Version 2.0.0 · Aug 5, 2026 Latest

What it does

Running paid ads without clear tracking leaves you guessing about which clicks are worth the spend. This addon works inside your existing MonsterInsights setup and gathers PPC data automatically, covering campaigns, keywords and individual ads. It sends that data to Google Analytics, so your ad traffic sits alongside the rest of your site analytics. Setup happens within MonsterInsights and needs no coding, which suits site owners who want ad data without manual tagging work.

Once it is running, you can review performance reports from your WordPress dashboard and follow how ad visitors behave on your site. Conversion tracking shows which ads and keywords lead to meaningful actions, and attribution analysis helps you see where paid clicks fit in the wider customer journey. You can adjust campaign parameters to match how you run your ads, and tracking covers Google Ads as well as other PPC platforms.

Best for

WordPress sites running Google Ads or other paid campaigns
Marketers who want ad data inside Google Analytics
Site owners already using MonsterInsights

Features

Google Analytics integration

Sends your pay-per-click data to Google Analytics so ad traffic is tracked and reported together with the rest of your site analytics.

Automatic campaign and keyword tracking

Collects data on campaigns, keywords and individual ads automatically, showing which paid elements bring the most traffic to your site.

Conversion tracking

Identifies which ads and keywords lead to valuable user actions on your site, so you can judge each part of a campaign on results.

Reports in your dashboard

Lets you monitor PPC campaign performance directly from the WordPress dashboard, without switching to another tool for a quick check.

Attribution analysis

Helps you understand the customer journey and how paid clicks fit into your overall marketing funnel alongside other traffic sources.

Customizable tracking options

Gives you control over campaign parameters so tracking can match the way you structure and name your advertising campaigns.

Multiple PPC platforms

Tracks campaigns from Google Ads and other pay-per-click platforms, so mixed ad strategies can be measured in one place.

No-code setup

Works within your existing MonsterInsights plugin and gets started with a few clicks, with no coding skills required.

MonsterInsights PPC Tracking older versions

1.7.1Jan 13
1.7.0Oct 26, 2025
1.2.0Sep 28, 2024
1.1.3May 30, 2024
1.1.2Apr 17, 2024
1.1.1Dec 1, 2023
1.1.0Aug 25, 2023
1.0.0Apr 18, 2023

Members and buyers of this product can download older versions.

Questions about MonsterInsights PPC Tracking

Do I need the main MonsterInsights plugin to use this?

Yes. This is an addon that works within your existing MonsterInsights plugin. It extends that setup with pay-per-click tracking and sends the collected data to Google Analytics.

Does it only work with Google Ads?

No. It supports Google Ads and other PPC platforms, so you can track paid campaigns from more than one source and compare them within your Google Analytics data.

What kind of PPC data does it track?

It tracks campaigns, keywords and individual ads automatically. It also tracks conversions, so you can see which ads and keywords lead to valuable actions, and offers attribution analysis to show how paid clicks fit into the customer journey.

Can I see the reports without leaving WordPress?

Yes. Performance reports for your PPC campaigns are available in the WordPress dashboard, so you can check how campaigns are doing alongside your other site management tasks.

Is MonsterInsights PPC Tracking free?

The code of MonsterInsights PPC Tracking is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.

Which version of MonsterInsights PPC Tracking is this?

Version 2.0.0, released Aug 5, 2026. New versions appear here when the developer publishes them, and members get them as automatic updates.

How do I update MonsterInsights PPC Tracking?

Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of MonsterInsights PPC Tracking automatically and keeps a backup, so you can roll back.