

YITH Automatic Role Changer
YITH Automatic Role Changer is a WooCommerce plugin by YITH that assigns or upgrades user roles automatically when customers meet conditions you set. Rules can respond to specific purchases, single order totals or lifetime spending, so customer segments stay current without manual edits.
- Version
- 2.9.0
- Released
- Mar 31, 2026
- Developer
- YITH
- Type
- WordPress plugin
- Requires
- WooCommerce
- Licence
- GPL
- Included in
- Every plan, or $10.39 a year on its own
What’s new in YITH Automatic Role Changer 2.9.0
- NewSupport for WordPress 7.0
- NewSupport for WooCommerce 10.7
- FixedAvoid "rest_invalid_param" error
- FixedYITH Subscription integration
What it does
Many stores give certain customers different treatment: VIP buyers, resellers, partners or frequent shoppers. Keeping those roles up to date by hand means checking orders and editing user profiles one at a time. This plugin replaces that routine with rules. You define the condition, such as buying a product from a chosen category or passing a spending threshold, and the customer's role changes once the condition is met. It requires WooCommerce and works with the roles on your WordPress site.
Role changes become more useful when something depends on them. The plugin works alongside YITH Points & Rewards and YITH Dynamic Pricing & Discounts, so you can attach role-based discounts, price lists and reward schemes to each customer group. Email notifications tell both the customer and the administrator when a role changes, and orders that triggered a change are marked with icons and notes, which makes it easy to see why a customer moved into a new group.
Best for
- WooCommerce stores running VIP or loyalty tiers
- Shops that promote buyers to reseller or wholesale roles
- Store owners offering role-based pricing with YITH plugins
Features
Change a customer's role automatically when they buy a specific product, or any product from a chosen category or tag.
Set rules that switch a role when a single order goes above a spending amount you define, useful for rewarding larger purchases.
Upgrade customers once their cumulative total spend reaches a goal, a good fit for loyalty tiers and VIP programs.
Pair it with YITH Points & Rewards and YITH Dynamic Pricing & Discounts to offer role-based discounts, price lists and rewards.
Automatic emails go to the customer and to administrators whenever a role change happens, so everyone knows about the new status.
Orders that triggered a role change show custom icons and detailed notes, making them simple to spot while managing orders.
Build separate rules for partners, resellers, VIP customers and other groups to match the way your store segments buyers.
YITH Automatic Role Changer older versions
- 2.3.0Aug 28, 20252 new
- 2.2.0Jul 30, 20251 new, 1 improvement
- 2.1.0Jun 18, 20251 new
- 2.0.0Apr 24, 2025
- 1.38.0Feb 25, 2024
- 1.37.0Feb 19, 2024
- 1.33.0Sep 8, 2023
- 1.32.0Aug 24, 2023
- 1.29.0May 13, 2023
- 1.28.0Apr 23, 2023
Members and buyers of this product can download older versions.
11 older versions in all. If you need one that is not listed, ask support.
Questions about YITH Automatic Role Changer
What can trigger a role change?
You can base rules on buying specific products, categories or tags, on a single order going over a set amount, or on a customer's cumulative total spend reaching a goal. Each rule assigns the role you choose once its condition is met.
Can I give different prices to customers after their role changes?
Yes, through integration with YITH Dynamic Pricing & Discounts and YITH Points & Rewards. Those plugins let you set role-based discounts, price lists and rewards, so a customer who moves into a new role can see the pricing or rewards tied to that group.
Will customers know when their role has changed?
The plugin sends automatic email notifications to the customer and to administrators whenever a role change occurs. This keeps customers informed about their new status and lets you track changes without checking user profiles.
Does it need WooCommerce?
Yes. YITH Automatic Role Changer is built for WooCommerce and relies on its orders, products and customer data to decide when a rule applies and which role to assign.
Is YITH Automatic Role Changer free?
The code of YITH Automatic Role Changer is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download. The developer's own support, licence key and online services are not included.
Which version of YITH Automatic Role Changer is this?
Version 2.9.0, released Mar 31, 2026.
What does YITH Automatic Role Changer need?
YITH Automatic Role Changer needs WooCommerce installed and active.
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