Plugin
Updated
PMPro - Google Analytics Integration
This plugin is an add-on for Paid Memberships Pro that connects your membership site to Google Analytics. It sends member actions such as registrations, upgrades, cancellations and content access into your analytics reports, so you can see how members behave alongside your regular traffic data.
Install this firstPlease install the Paid Memberships Pro Plugin from here before installing the Add-ons
Go to product- Version
- 1.0.4
- Released
- Oct 1, 2026
- Developer
- Paid Memberships Pro
- Type
- WordPress plugin
- Licence
- GPL
- Included in
- Every plan, or $1.03 on its own
- Topics
- Membership Plugins
What’s new in PMPro - Google Analytics Integration 1.0.4
Version 1.0.4 · Oct 1, 2026
Latest
- SecurityImproved sanitization and escaping throughout the plugin to resolve Plugin Check security findings.
- FixedFixed custom dimension and user property values containing a backslash breaking the Google Analytics config script. These values are now escaped for JavaScript instead of as HTML attributes.
- FixedFixed attributes added with the pmproga4_script_atts filter having their quotes HTML-encoded, which broke cookie consent integrations that rely on this filter.
What it does
Standard Google Analytics tracking shows page views and visitors, but it has no idea who is a member, which level they hold or when they upgrade or cancel. On a membership site that leaves a big gap. This add-on fills it by tying Paid Memberships Pro events to your Google Analytics reports, so you can compare membership levels, follow the path from signup to checkout and see how members at different tiers use your content over time.
The plugin syncs membership events to Google Analytics automatically and supports custom event tracking for interactions like logins, content consumption and checkout behavior. It also uses ecommerce tracking to record revenue and transaction data from membership purchases. It works with Google Analytics 4 and Universal Analytics, and it supports custom dimensions and user properties. Developers can add attributes to the analytics script through a filter, which helps when a cookie consent tool needs to control how the script loads.
Best for
- Membership sites built on Paid Memberships Pro
- Marketers measuring membership signups and campaign results
- Site owners comparing engagement across membership levels
Features
Automatic event syncing
Paid Memberships Pro events are sent to Google Analytics automatically, so member activity shows up in your reports without manual tagging.
Signup and cancellation tracking
Monitor registrations, upgrades and cancellations to understand how visitors move through your membership funnel and where they drop off.
Insights by membership level
See how members on different tiers engage with your site content, which helps you compare levels and plan retention work.
Custom event tracking
Capture specific interactions such as login frequency, content consumption and checkout behavior for more detailed analysis in Google Analytics.
Ecommerce purchase data
Uses Google Analytics ecommerce features to record revenue and transaction data from membership purchases on your site.
Custom dimensions and properties
Pass custom dimension and user property values to Google Analytics so you can segment reports using membership details.
GA4 and Universal Analytics
Works with both Google Analytics 4 and Universal Analytics, so you can use the version your property is set up with.
Script attribute filter
A developer filter lets you add attributes to the analytics script tag, which cookie consent integrations can rely on.
PMPro - Google Analytics Integration older versions
- 1.0.3Sep 131 fix
- 1.0.2Jan 211 fix
- 1.0.1Nov 6, 20251 fix
Members and buyers of this product can download older versions.
Questions about PMPro - Google Analytics Integration
Does this work without Paid Memberships Pro?
No. It is an add-on for Paid Memberships Pro and works by sending that plugin's membership events, such as registrations, upgrades and cancellations, to Google Analytics. You need a site running Paid Memberships Pro to use it.
Which versions of Google Analytics does it support?
It supports Google Analytics 4 and Universal Analytics. The plugin also handles custom dimensions and user properties, so you can send membership related values into your analytics property and use them to segment reports.
Can I track membership revenue in Google Analytics?
Yes. The plugin uses Google Analytics ecommerce tracking to record revenue and transaction data from membership purchases, so you can see purchase activity next to your traffic and engagement data.
Will it work with my cookie consent tool?
The plugin offers a filter for adding attributes to its Google Analytics script tag. Cookie consent integrations that use this filter can adjust how the script loads. Whether a specific consent tool supports it depends on that tool.
Is PMPro - Google Analytics Integration free?
The code of PMPro - Google Analytics Integration is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of PMPro - Google Analytics Integration is this?
Version 1.0.4, released Oct 1, 2026. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update PMPro - Google Analytics Integration?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of PMPro - Google Analytics Integration automatically and keeps a backup, so you can roll back.
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