Plugin
Updated
Active Analytics
Active Analytics is a WordPress plugin for tracking how visitors use your site. It records behavior in real time, follows conversions and lets you build dashboards around the metrics you care about, so you can see what people do on your pages and act on it.
- Version
- 2.9.1
- Released
- Oct 11, 2025
- Type
- WordPress plugin
- Licence
- GPL
- Included in
- Every plan, or $3.99 on its own
What’s new in Active Analytics 2.9.1
Version 2.9.1 · Oct 11, 2025
Latest
What it does
Basic traffic counts tell you how many people arrived, but they say little about what those visitors did next. This plugin fills that gap by following user journeys, clicks and interaction patterns as they happen. Data updates live, so you can spot a change in behavior while it is still unfolding. Conversion tracking measures sales funnels and campaigns, which helps you see which pages and efforts lead visitors to take action.
The interface is built for people who are not analytics specialists, and dashboards can be arranged around your own goals. Audience segmentation lets you separate groups of visitors and study them on their own, while automated alerts flag notable shifts in performance or behavior. When you need to share results, reports can be exported in multiple formats for your team or clients. It suits online stores, content sites and service businesses alike.
Best for
- Online store owners measuring sales funnels and campaigns
- Content sites studying how readers move through pages
- Agencies sharing exported analytics reports with clients
Features
Real-time user tracking
Visitor activity appears with instant data updates, so you can watch behavior and trends as they happen and respond while they still matter.
Visitor behavior analysis
Follow user journeys, clicks and interaction patterns to understand how people move through your pages and where they engage.
Customizable dashboards
Arrange dashboards to display the metrics that match your own business goals, so the numbers you check most are always in view.
Conversion tracking
Measure sales funnels and campaign effectiveness to see which steps and efforts lead visitors toward purchases or other goals.
Segmented audience insights
Split visitors into segments to identify high-value users, look at specific groups and shape marketing around what each group does.
Reporting and export options
Create detailed reports and export them in multiple formats to share findings with teammates, clients or other stakeholders.
Automated alerts
Receive notifications when important shifts happen in site performance or user behavior, without needing to check dashboards constantly.
Active Analytics older versions
- 2.8.0Sep 3, 2025
Members and buyers of this product can download older versions.
Questions about Active Analytics
Can I see what visitors are doing on my site right now?
Yes. The plugin offers real-time user tracking with instant data updates, so you can follow visitor behavior and emerging trends as they happen instead of waiting for delayed reports.
Does it track conversions and sales funnels?
It includes conversion tracking that measures sales funnels and campaign effectiveness. This helps you see which steps visitors complete, where they drop off and which campaigns bring results.
Can I share analytics with my team or clients?
Yes. Detailed reports can be exported in multiple formats, which makes it straightforward to pass findings to teammates, clients or other stakeholders who do not log in to your site.
Do I need analytics experience to use it?
The interface is designed for ease of use, so non-technical users can monitor and read their metrics. Customizable dashboards also let you keep only the numbers you care about in front of you.
Is Active Analytics free?
The code of Active Analytics is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of Active Analytics is this?
Version 2.9.1, released Oct 11, 2025. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update Active Analytics?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of Active Analytics automatically and keeps a backup, so you can roll back.
You might also like
