Plugin
Updated
Gravity Forms Active Campaign
Gravity Forms ActiveCampaign is an add-on plugin by Gravity Forms that links your WordPress forms to an ActiveCampaign account. Each form submission can add a contact to a chosen list, carry custom field data along with it, and trigger an email campaign to the new subscriber.
- Version
- 2.2.0
- Released
- Jul 14, 2025
- Developer
- Gravity Forms
- Type
- WordPress plugin
- Licence
- GPL
- Included in
- Every plan, or $4.79 on its own
What’s new in Gravity Forms Active Campaign 2.2.0
Version 2.2.0 · Jul 14, 2025
Latest
- ImprovedAF: Updated process_feed() return values for compatibility with Gravity Forms 2.9.4, so the framework can save the feed status to the entry meta.
What it does
If you collect leads with Gravity Forms and run your email marketing in ActiveCampaign, moving contacts between the two by hand is slow and error-prone. This add-on closes that gap. Once your account is connected, form entries flow into your ActiveCampaign lists automatically, along with any extra fields you choose to send. That keeps your lists current without exporting spreadsheets or retyping names and email addresses, and it means new contacts arrive with the details you need to segment them.
Setup happens inside Gravity Forms. You connect your account, then configure each form with its own list or campaign, map form fields to ActiveCampaign fields, and set conditions that decide who gets subscribed. You can send the latest broadcast or a specific campaign to people right after they submit. Consent fields and conditional logic let you require permission before subscribing anyone, which helps with data protection rules such as GDPR. It suits sites running several forms for different audiences.
Best for
- Businesses using Gravity Forms and ActiveCampaign together
- Marketers building segmented email lists from website forms
- Sites that need consent-based opt-ins for GDPR
Features
Direct ActiveCampaign connection
Connect any Gravity Forms form to your ActiveCampaign account so submissions add subscribers to your lists automatically, with no coding needed.
Custom field mapping
Send data from any form field to ActiveCampaign, capturing details beyond the email address so you can segment lists and personalize messages.
Campaign sent on submission
Automatically send the latest broadcast or a specific email campaign to a new subscriber as soon as they submit the form.
Conditional opt-in rules
Use Gravity Forms conditional logic to decide which submissions get subscribed, so only the leads that meet your criteria reach your lists.
Consent fields for GDPR
Built-in consent fields combined with conditional logic let you require user permission before data is processed and a contact is added.
Automatic subscriber syncing
New and existing form entries sync to your ActiveCampaign lists, cutting down on manual data entry and the mistakes that come with it.
Separate settings per form
Sync multiple forms independently, sending each one to a different list or campaign to match your marketing workflows.
Gravity Forms Active Campaign older versions
- 2.1.0Feb 29, 20241 new, 2 improvements, 2 fixes
- 2.0.1Apr 18, 2023
Members and buyers of this product can download older versions.
Questions about Gravity Forms Active Campaign
Can I send more than just name and email to ActiveCampaign?
Yes. Custom field mapping lets you send data from any form field to ActiveCampaign. That gives you more detail about each contact, which you can use to segment your lists and personalize your email campaigns.
Can different forms go to different lists?
Yes. Each form can be synced independently, so a newsletter signup, a contact form and a quote request can each send contacts to their own ActiveCampaign list or campaign.
Will everyone who fills out a form be subscribed?
Only if you want them to be. You can use Gravity Forms conditional logic to set rules for subscribing, and add consent fields so people must give permission before their data is processed and they are added to a list.
Do I need Gravity Forms to use this?
Yes. This is an add-on for Gravity Forms, so it works with forms built in that plugin. You also need an ActiveCampaign account to connect your forms to.
Is Gravity Forms Active Campaign free?
The code of Gravity Forms Active Campaign is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of Gravity Forms Active Campaign is this?
Version 2.2.0, released Jul 14, 2025. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update Gravity Forms Active Campaign?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of Gravity Forms Active Campaign automatically and keeps a backup, so you can roll back.
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