Plugin
Updated
Gravity Forms Emma
Gravity Forms Emma is an add-on plugin by Gravity Forms that links your WordPress forms to the Emma email marketing platform. When someone submits a form, their details go straight into the Emma lists you choose, so your subscriber list grows without copying entries by hand.
- Version
- 1.8.0
- Released
- Apr 29, 2025
- Developer
- Gravity Forms
- Type
- WordPress plugin
- Licence
- GPL
- Included in
- Every plan, or $4.79 on its own
What’s new in Gravity Forms Emma 1.8.0
Version 1.8.0 · Apr 29, 2025
Latest
- ImprovedUpdated the custom fields settings on the feed configuration page to use the generic_map type field instead of the deprecated dynamic_field_map type field.
- ImprovedUpdated the minimum Gravity Forms version to 2.5.
- FixedRemoved ending space from the translatable string "Unable to add member:" to improve translation.
What it does
Collecting signups through a website form is easy. Moving those entries into an email platform is the tedious part, and manual exports often lead to typos, missed contacts and outdated lists. This add-on removes that step. You connect your Emma account, set up a feed on the form, and each new submission is added to your selected Emma lists automatically. The result is a subscriber list that stays current with the people who actually filled out your forms.
Setup happens in the form's feed settings. You map each form field to a matching custom field in Emma, so you can store details such as names, interests or other answers alongside the email address. Conditional logic lets you send subscribers to different mailing lists based on what they entered, which keeps your emails relevant to each group. You can also turn on double opt-in so new contacts confirm their address before they are added.
Best for
- Businesses that run email campaigns through Emma
- Nonprofits collecting newsletter signups with Gravity Forms
- Agencies building lead capture forms for Emma clients
Features
Direct connection to Emma
Link your forms to your Emma account so new leads are added to your chosen email lists without any manual work.
Automatic list updates
Each form submission adds the subscriber to your Emma lists right away, cutting out manual data entry and the mistakes that come with it.
Custom field mapping
Map form fields to the corresponding custom fields in Emma, so you can collect more detailed subscriber information with every signup.
Conditional list routing
Use conditional logic and form input to send each new subscriber to a specific mailing list, keeping your communication targeted.
Double opt-in support
Enable double opt-in confirmation messages so subscribers verify their email address before they join your marketing lists.
Feed based configuration
Set up the connection per form through a feed configuration page, where you choose lists and match fields to Emma.
Gravity Forms Emma older versions
- 1.7.0Mar 12, 20251 improvement, 1 fix
- 1.6.0Feb 9, 20241 improvement, 1 fix
- 1.5.2Apr 18, 2023
Members and buyers of this product can download older versions.
Questions about Gravity Forms Emma
What do I need to use this add-on?
You need Gravity Forms on your WordPress site and an Emma account. Once the add-on connects to your Emma account, you create a feed on each form to choose which lists receive the new subscribers and how form fields line up with Emma fields.
Can I put subscribers on different lists depending on their answers?
Yes. The add-on supports conditional logic, so you can use the data people enter in your form to decide which Emma mailing list each new subscriber joins. This helps you send content that matches their interests.
Can I send more than just the email address to Emma?
Yes. Custom field mapping lets you match form fields to the corresponding custom fields in Emma. That way details like names or other answers are stored with the subscriber record and can be used in your campaigns.
Does it support double opt-in?
It does. You can enable automatic double opt-in confirmation messages, so new subscribers confirm their email address before they are added to your lists. This helps keep your list made up of people who really want your emails.
Is Gravity Forms Emma free?
The code of Gravity Forms Emma is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of Gravity Forms Emma is this?
Version 1.8.0, released Apr 29, 2025. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update Gravity Forms Emma?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of Gravity Forms Emma automatically and keeps a backup, so you can roll back.
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