Plugin Updated Mar 4

Gravity Forms Google Analytics

by Gravity Forms gravityforms.com v2.4.1 Unlimited sites

This add-on from Gravity Forms connects your forms to Google Analytics. It records form submissions and pagination events so you can see which forms people complete and where they stop partway through a multi-page form.

Version: 2.4.1
Released: Mar 3, 2026
Developer: Gravity Forms
Type: WordPress plugin
Licence: GPL
Included in: Every plan, or $4.79 on its own
Topics: Form Builder Plugins and Add-Ons

What’s new in Gravity Forms Google Analytics 2.4.1

Version 2.4.1 · Mar 3, 2026 Latest

ImprovedAdded the ability to automatically output scripts when using Manual Configuration.
ImprovedUpdated the add-on to use the new versioning system.
FixedFixed an unexpected redirect when a user tries to complete the setup without selecting a connection type.

What it does

Gravity Forms handles the forms on many WordPress sites, but by default your analytics account has no record of who submitted what or where people gave up. This add-on closes that gap. It sends form activity to Google Analytics, so newsletter signups, payment forms, survey responses and subscription signups show up as tracked events alongside the rest of your traffic data. You can then compare forms against each other and judge which ones are doing their job.

Setup starts with choosing a connection type: Google Measurement Protocol, Google Analytics or Google Tag Manager. It works with both Universal Analytics and Google Analytics 4. For multi-page forms, it also tracks pagination events, which helps you spot the step where visitors drop off. A manual configuration option can output the needed scripts automatically. It fits sites already running Gravity Forms that want form data inside their existing analytics setup.

Best for

Sites built on Gravity Forms that use Google Analytics
Marketers tracking signups and form completions
Agencies reporting form results to clients

Features

Form submission tracking

Records newsletter signups, payment completions, subscription signups and survey responses in Google Analytics so you can compare how each form performs.

Pagination event tracking

Logs movement through multi-page forms, letting you see which page visitors reach before leaving and where the form may need trimming.

Choice of connection type

Connect through Google Measurement Protocol, Google Analytics or Google Tag Manager, depending on how your current analytics setup is built.

Universal Analytics and GA4

Works with both Universal Analytics and Google Analytics 4 properties, so form tracking fits whichever version your site uses.

Automatic script output

When using manual configuration, the add-on can output the required tracking scripts for you instead of requiring you to add them by hand.

No-code configuration

Settings are handled through an interface in the WordPress admin, so you can start tracking form activity without writing code.

Gravity Forms Google Analytics older versions

2.4.0Jun 19, 20251 new, 1 improvement, 2 fixes
2.3.0Jul 4, 20241 new, 1 fix
2.2.0Feb 8, 20241 improvement, 2 fixes, 1 removal
2.1.1Oct 4, 2023
2.1.0Sep 11, 2023
2.0.1Jul 15, 2023
2.0.0Jun 4, 2023
1.3May 13, 2023
1.2Apr 18, 2023

Members and buyers of this product can download older versions.

Questions about Gravity Forms Google Analytics

Does it work with Google Analytics 4?

Yes. The add-on supports Google Analytics 4 as well as Universal Analytics, so you can send form submissions and pagination events to whichever property type your site uses.

Can I use Google Tag Manager instead of a direct connection?

Yes. You can pick Google Tag Manager as your connection type. The other options are Google Measurement Protocol and a direct Google Analytics connection, so you can match the method you already use.

Will it show where people quit a long form?

It tracks pagination events on multi-page forms. Each page step is recorded in Google Analytics, so you can see which page visitors reached before leaving and decide where the form could be shortened.

Do I need Gravity Forms to use this?

Yes. This is an add-on for Gravity Forms, and it tracks activity on forms built with that plugin. It does not create forms by itself.

Is Gravity Forms Google Analytics free?

The code of Gravity Forms Google Analytics is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.

Which version of Gravity Forms Google Analytics is this?

Version 2.4.1, released Mar 3, 2026. New versions appear here when the developer publishes them, and members get them as automatic updates.

How do I update Gravity Forms Google Analytics?

Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of Gravity Forms Google Analytics automatically and keeps a backup, so you can roll back.