Plugin
Updated
Gravity Forms Pipedrive Add-On
This WordPress plugin connects Gravity Forms to the Pipedrive CRM. Each form submission can create or update records in Pipedrive, so contact details, deals, leads and follow-up tasks reach your sales pipeline without anyone copying them over by hand.
- Version
- 0.1.0-alpha.1
- Released
- Nov 5, 2025
- Developer
- Gravity Forms
- Type
- WordPress plugin
- Licence
- GPL
- Included in
- Every plan, or $1.03 on its own
What’s new in Gravity Forms Pipedrive Add-On 0.1.0-alpha.1
Version 0.1.0-alpha.1
Latest
- NewFirst alpha release of the Gravity Forms Pipedrive Add-On.
- ImprovedConnects with a Pipedrive company domain and API token.
- NewFeeds can create or update a person, create or update an organization, or create a deal, lead, or activity.
- NewA deal or lead feed can link a person and an organization created from the same submission. A lead must be linked to at least one of those records.
- NewOptional notes can be added to the Pipedrive records created by any feed.
- NewPerson, organization, deal, and lead feeds can also create a follow-up activity.
- NewPeople are matched by email and organizations by name, with update, skip, or always-create rules. Deals and leads are always created.
- ImprovedStores Pipedrive record IDs on the entry and adds a note with links to those records.
What it does
If your site collects inquiries, registrations or quote requests through Gravity Forms, someone usually has to retype that information into Pipedrive. This add-on removes that step. You connect it with your Pipedrive company domain and an API token, then set up feeds on your forms. Each feed tells the plugin what to create in Pipedrive when a form is submitted: a person, an organization, a deal, a lead or an activity. You can run it on as many forms as you need, keeping different lead types organized.
Field mapping lets you decide which form fields fill which Pipedrive fields, and you can choose the deal stage that new submissions enter. People are matched by email and organizations by name, with rules to update, skip or always create a record, which helps avoid duplicates. Deal and lead feeds can link the person and organization from the same submission. Optional notes and follow-up activities can be added, and the plugin stores Pipedrive record IDs on the entry along with a note linking to those records.
Best for
- Sales teams using Pipedrive alongside Gravity Forms
- Agencies building lead capture forms for client CRMs
- Service businesses collecting quote requests and inquiries
Features
Multiple record types
Feeds can create or update a person or organization, or create a deal, lead or activity in Pipedrive from each form submission.
Custom field mapping
Map your Gravity Forms fields to Pipedrive fields so submitted data lands in the right place for your sales process.
Configurable deal stages
Choose which pipeline stage new deals from form submissions enter, matching how your team tracks progress through the pipeline.
Duplicate matching rules
People are matched by email and organizations by name, with options to update the existing record, skip it or always create a new one.
Linked deals and leads
A deal or lead feed can link the person and organization created from the same submission. Leads must be linked to at least one of them.
Follow-up activities
Person, organization, deal and lead feeds can also create a follow-up activity, giving your team a scheduled next step for each new record.
Notes on records
Add optional notes to the Pipedrive records created by any feed, carrying extra context from the form into the CRM.
Record links on entries
Pipedrive record IDs are saved on the Gravity Forms entry, plus a note with links that open the matching records in Pipedrive.
Questions about Gravity Forms Pipedrive Add-On
What do I need to connect it to Pipedrive?
You connect the add-on using your Pipedrive company domain and an API token. It works with Gravity Forms, so you need that plugin running on your WordPress site, along with a Pipedrive account.
Will it create duplicate contacts in Pipedrive?
You control that. People are matched by email address and organizations by name, and you can set each feed to update the existing record, skip it or always create a new one. Deals and leads are always created as new records.
Can one form submission create several linked records?
Yes. A single submission can create a person and an organization, and a deal or lead feed can link to both. Feeds can also add notes and a follow-up activity to the records they create.
Can I use it with more than one form?
Yes. You can set up feeds on multiple Gravity Forms across your site, so contact forms, registrations and quote requests can each send their data to Pipedrive in the way that suits them.
Is Gravity Forms Pipedrive Add-On free?
The code of Gravity Forms Pipedrive Add-On is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of Gravity Forms Pipedrive Add-On is this?
Version 0.1.0-alpha.1, released Nov 5, 2025. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update Gravity Forms Pipedrive Add-On?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of Gravity Forms Pipedrive Add-On automatically and keeps a backup, so you can roll back.
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