

Gravity Forms Salesforce
Gravity Forms Salesforce Add-On by Gravity Forms is a WordPress plugin that connects your Gravity Forms to Salesforce CRM. When someone submits a form, it can create or update Salesforce records such as Leads, Contacts and Accounts, so your form data lands in your CRM without copying it by hand.
- Version
- 2.0.1
- Released
- Aug 20, 2026
- Developer
- Gravity Forms
- Type
- WordPress plugin
- Licence
- GPL
- Included in
- Every plan, or $2.39 on its own
What’s new in Gravity Forms Salesforce 2.0.1
- FixedFixed an issue where the authentication type is overwritten during token refresh, causing External Client App connections to fail after the access token expires.
- FixedFixed an issue where a feed is marked as successful although Salesforce does not return a record ID.
- FixedFixed an issue where token refresh failures are silently ignored.
- FixedFixed an issue where the assigned field mappings for select Objects are not populated when creating a feed.
What it does
Many sites collect leads and customer details through Gravity Forms and then have someone retype that information into Salesforce. That takes time and invites mistakes. This add-on removes the manual step by pushing form submissions straight into Salesforce as they arrive. You choose which Salesforce object a form should feed, map each form field to the matching Salesforce field, and the plugin handles the transfer. It works with Leads, Contacts and Accounts, along with other Salesforce object types.
Control over what gets sent is built in. Conditional logic lets you decide when a submission should go to Salesforce, and duplicate record handling helps keep your CRM from filling up with repeated entries. The connection to Salesforce uses OAuth authentication, and detailed logs record submission history so you can trace problems when a record does not arrive as expected. It fits sales and marketing teams who already rely on Gravity Forms for lead capture and Salesforce for customer management.
Best for
- Businesses using Gravity Forms and Salesforce CRM together
- Sales teams capturing leads through WordPress forms
- Agencies building lead capture forms for Salesforce clients
Features
Form submissions can create new Salesforce Leads, Contacts and Accounts, or update existing ones, so new information reaches your CRM without manual data entry.
Map each Gravity Forms field to a Salesforce field so names, emails and other details land exactly where your team expects to find them.
The add-on identifies and manages duplicate Salesforce records, which helps keep your CRM database clean and organized as submissions come in.
Set conditions that decide when and how a submission is sent to Salesforce, so only the entries you want are passed along.
Beyond Leads and Contacts, you can send data to other Salesforce object types to match the way your organization structures its CRM.
Submissions are sent to Salesforce as they happen, giving your sales team fresh leads and updates to act on right away.
The connection between Gravity Forms and Salesforce uses OAuth authentication to protect sensitive information while data is transferred.
Detailed logs track submission history and help you troubleshoot integration issues when a record does not reach Salesforce as planned.
Gravity Forms Salesforce older versions
- 2.0.0Jun 191 security fix
- 1.1.1Dec 3, 20252 improvements
- 1.1.0Jun 27, 20252 improvements
- 1.0.0May 20, 2025
Members and buyers of this product can download older versions.
Questions about Gravity Forms Salesforce
Which Salesforce records can my forms create?
The add-on can create or update Leads, Contacts and Accounts from form submissions. It also supports other Salesforce object types, so you can send data to the objects that match how your organization manages its CRM.
Will it create duplicate contacts in Salesforce?
The plugin includes duplicate record handling that identifies and manages duplicate Salesforce records. This helps keep your CRM database clean when the same person submits a form more than once.
Can I send only some form submissions to Salesforce?
Yes. Conditional logic lets you set rules that decide when and how a submission is sent to Salesforce, so entries that do not meet your conditions stay out of your CRM.
How do I find out if a submission failed to reach Salesforce?
The add-on keeps detailed logs of submission history and includes error handling. You can review these logs to see what was sent and troubleshoot any integration issues that come up.
Is Gravity Forms Salesforce free?
The code of Gravity Forms Salesforce is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of Gravity Forms Salesforce is this?
Version 2.0.1, released Aug 20, 2026. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update Gravity Forms Salesforce?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of Gravity Forms Salesforce automatically and keeps a backup, so you can roll back.
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