Plugin
Updated
If-So
If-So by If So Plugin is a WordPress plugin for dynamic, personalized content. It lets you show, replace or redirect content based on who is visiting, where they are, what device they use and how they have interacted with your site, all without writing code.
- Version
- 1.10.2
- Released
- Sep 29, 2026
- Developer
- If So Plugin
- Type
- WordPress plugin
- Licence
- GPL
- Included in
- Every plan, or $4.79 a year on its own
What’s new in If-So 1.10.1
Version 1.10.1
Latest
- ImprovedBuilt-in Analytics & Cookie consent improvements: Added an option to prevent tracking views before consent is granted
- ImprovedUI & Microcopy Improvements
- FixedBug Fixes
What it does
Most WordPress sites show the same page to everyone, even when visitors arrive from different countries, devices or campaigns. This plugin lets you set up content variations and rules that decide which version each visitor sees. You can greet people by location, show a different offer to returning customers, or change a message depending on the time of day. Variations are placed on pages with simple shortcodes, so marketers and site owners can build personalized sections without technical knowledge.
It works with Elementor, Gutenberg and other page builders, and it is compatible with page caching plugins. Beyond swapping content, it handles conditional redirects, pop-ups, CSS changes and audience segmentation. Built-in analytics track views and conversion rates for each variation, and you can split test up to four versions of a message. There is also an option to hold off on tracking views until a visitor gives cookie consent, which helps sites that need consent before collecting data.
Best for
- Marketers running location, campaign or time-based offers
- Ecommerce stores reacting to cart activity
- Membership and course sites personalizing content by level
Features
Visitor-based content rules
Show or replace content by geolocation down to country, state or city, plus device type, browser language, pages visited, user role, logged-in status and UTM parameters.
Content scheduling
Set start and end dates, or display content only on certain days of the week and times, which suits time-sensitive campaigns and limited offers.
Conditional redirects and pop-ups
Send visitors to another page or trigger a pop-up when specific conditions are met, useful for capturing leads or guiding people through a sales funnel.
Built-in analytics
Track views and conversion rates for every content variation, with an option to delay view tracking until the visitor has granted cookie consent.
A/B testing
Split test up to four content variations against each other to see which message works best for your audience.
Custom profile fields and audiences
Target logged-in users with content based on custom profile data or on the audience segments they have been assigned to.
User self-selection
Let visitors choose which content they want to see, so they can pick the version that matches their interests or needs.
Conditional CSS styling
Apply custom styling changes based on visitor attributes, giving different audiences a visually distinct version of the same page.
If-So older versions
- 1.10.1Aug 15
- 1.10.0.1Jul 301 improvement, 1 fix
- 1.9.4Jul 23, 20251 new, 5 improvements, 1 fix
- 1.9.3.1Mar 24, 20251 fix
- 1.9.3Dec 10, 2024
- 1.9.2.2Nov 15, 2024
- 1.9.1Sep 28, 2024
- 1.9Aug 30, 2024
- 1.8.0.4Jun 13, 2024
- 1.8.0.3Jun 6, 2024
Members and buyers of this product can download older versions.
22 older versions in all. If you need one that is not listed, ask support.
Questions about If-So
Does it work with Elementor and Gutenberg?
Yes. It is compatible with Elementor, Gutenberg and other popular page builders. You create content variations and place them with shortcodes, so you can add personalized sections without changing your usual design workflow.
Will it work on a site that uses page caching?
Yes. The plugin is compatible with page caching plugins, so you can keep caching in place while still showing different content to different visitors based on your rules.
Can I react to what users do in other plugins?
It integrates with popular plugins so content can respond to actions such as a product being added to the cart, a change in membership level or a completed course. This makes it handy for stores, membership sites and online course sites.
Do I need to know how to code to set up rules?
No coding is required. You build content variations and conditions through the plugin interface, then display them using simple shortcodes. Rules can cover location, device, time, user role, UTM parameters and more.
Is If-So free?
The code of If-So is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of If-So is this?
Version 1.10.2, released Sep 29, 2026. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update If-So?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of If-So automatically and keeps a backup, so you can roll back.
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