

Pretty Opt-In
Pretty Opt-In is a WordPress plugin that hides selected content until a visitor subscribes with their email address. You wrap any part of a post or page in a shortcode, and readers fill in a customizable opt-in form to see it. Each new subscriber is saved and can be passed to your email marketing service.
- Version
- 1.0.6
- Released
- Nov 8, 2022
- Type
- WordPress plugin
- Licence
- GPL
- Included in
- Every plan, or $3.99 on its own
What’s new in Pretty Opt-In 1.0.6
- ImprovedThe MailPoet Mail Services API Integration
What it does
Many sites publish articles, videos or resources that readers value, yet most visitors leave without joining the mailing list. A content locker gives them a clear reason to subscribe: they share an email address and the hidden section opens. This plugin handles that exchange inside WordPress. Subscriber emails are stored in your local WordPress database, so you keep your own copy of the list, and you can get an email notification each time a new lead comes in.
Locking content works through the pretty-locker shortcode, which you wrap around any part of a post or page. You can adjust the locker layout, header title, message and button text without writing code, and lockers work on mobile and desktop. Leads can be sent to services such as MailChimp, SendGrid, SendinBlue, MailPoet, ActiveCampaign, FreshMail, MailJet and MailerLite. A cookie setting controls how long content stays unlocked for returning visitors, and bulk actions help when you manage many lockers.
Best for
- Bloggers who want to grow an email list
- Businesses offering exclusive articles, videos or resources
- Marketers using MailChimp, MailPoet or similar services
Features
Wrap any section of a post or page in the pretty-locker shortcode to hide it until the visitor subscribes, leaving the rest of the content visible.
Choose from different layouts and set your own header title, locker message and button text so each locker matches its content and your site.
Send new subscribers to MailChimp, SendGrid, SendinBlue, MailPoet, ActiveCampaign, FreshMail, MailJet or MailerLite to manage leads in the tool you already use.
Subscriber emails are saved in your WordPress database, giving you direct control over your contact list alongside any connected email service.
Single opt-in is the default, and you can choose how subscribers confirm their subscription depending on how you want to manage list quality.
Set how long content remains unlocked for returning visitors by choosing a custom cookie expiration duration that suits your content.
Edit, publish, unpublish or delete several lockers at once using bulk actions, which helps when you run lockers across many posts.
Receive an email notification for each new lead, and set a default sender name and address for all outgoing subscription emails.
Questions about Pretty Opt-In
Can I lock only part of a post instead of the whole page?
Yes. You place the pretty-locker shortcode around the specific section you want hidden. Everything outside the shortcode stays visible, so readers can see the start of an article and subscribe to read the locked portion.
Which email marketing services does it connect to?
The plugin works with MailChimp, SendGrid, SendinBlue, MailPoet, ActiveCampaign, FreshMail, MailJet and MailerLite. Subscriber emails are also stored in your local WordPress database, so you keep a copy of your list on your own site.
Will returning subscribers have to opt in again every visit?
No. The plugin uses a cookie to keep content unlocked for returning visitors, and you can set a custom expiration duration to decide how long that unlocked state lasts before the locker appears again.
Do I need coding skills to style the lockers?
No. You can change the layout, header title, locker message and button text through the plugin settings. Lockers also work on both mobile and desktop devices.
Is Pretty Opt-In free?
The code of Pretty Opt-In is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of Pretty Opt-In is this?
Version 1.0.6, released Nov 8, 2022. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update Pretty Opt-In?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of Pretty Opt-In automatically and keeps a backup, so you can roll back.
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