Plugin
Updated
ShopMagic
ShopMagic for WooCommerce is an email marketing automation plugin by WP Desk. It runs inside your WordPress dashboard and sends follow-ups, welcome emails, cart reminders and staff notifications based on what happens in your WooCommerce store.
- Version
- 4.9.1
- Released
- Oct 12, 2026
- Developer
- ShopMagic
- Type
- WordPress plugin
- Requires
- WooCommerce
- Licence
- GPL
- Included in
- Every plan
What’s new in ShopMagic 4.9.1
Version 4.9.1 · Oct 12, 2026
Latest
- FixedConstant database deadlock when trying to perform a database migration caused by race conditions.
- FixedRemove interpolating placeholders within placeholders.
- FixedFix `customer.company` placeholder error when used for guest customers.
What it does
Many store owners rely on outside email platforms to send follow-ups and campaigns, which means syncing data and managing another account. This plugin works as a native WooCommerce extension, so automations live in the same dashboard as your orders and keep customer data on your own site. You build workflows that react to purchases, order statuses, registrations and other customer actions, then pick the email that goes out. Ready-made recipes and AI-assisted prompts help you set up common flows such as follow-ups and product recommendations without starting from a blank screen.
Beyond marketing emails, the plugin covers everyday store communication. You can customize WooCommerce transactional emails to match your brand, alert employees about new orders, and reach guest shoppers who check out without an account. Add-ons extend it with abandoned cart reminders and SMS messages through Twilio, and a Mailchimp integration adds customers to your lists at checkout. An email queue controls outgoing messages, delivery reports help with troubleshooting, and opt-in and opt-out options support privacy compliance. It requires WooCommerce.
Best for
- WooCommerce store owners automating customer emails
- Shops wanting email marketing without an external platform
- Agencies managing communication for client WooCommerce stores
Features
Pre-built email recipes
Start from ready-to-use templates for follow-ups, product recommendations and cart recovery, then adjust the workflow and content to suit your store.
Order status triggers
Send emails triggered by any WooCommerce order status, including custom statuses, pending payment and cancelled orders, so each stage of an order gets the right message.
AI-assisted workflow setup
Use prompts in the automation interface to create personalized email workflows faster, with less manual configuration for more involved setups.
Transactional email customizer
Redesign the default WooCommerce transactional emails inside the plugin's interface so order confirmations and other notices match your brand.
Staff and welcome emails
Notify your team automatically about store events and new orders, and greet customers with welcome emails when they register or place a first order.
Guest checkout handling
Track customers who order without creating an account and include them in your automated emails, so guest buyers still receive follow-ups.
Mailchimp, SMS and cart add-ons
Add customers to Mailchimp lists at checkout, send SMS alerts through Twilio, and use the abandoned cart add-on to remind shoppers about items left behind.
Email queue and reports
Prioritize and control outgoing emails through a queue, review delivery history in outcome reports, and add UTM parameters to links for Google Analytics tracking.
ShopMagic older versions
- 4.9.0Sep 121 improvement, 2 fixes
- 4.8.9Aug 211 new
- 4.8.8Aug 191 new
- 4.8.7Aug 7
- 4.8.6Jul 24
- 4.8.5Jul 7
- 4.8.4Jun 17
- 4.8.3Apr 30
- 4.8.2Apr 8
- 4.8.1Mar 8
Members and buyers of this product can download older versions.
65 older versions in all. If you need one that is not listed, ask support.
Questions about ShopMagic
Does ShopMagic work with stores that are not built on WooCommerce?
No. The plugin is built as a WooCommerce extension and requires WooCommerce to be active. Its triggers rely on WooCommerce data such as orders, order statuses, customer registrations and checkout events.
Can I recover abandoned carts with this plugin?
Yes, through a dedicated add-on. It automatically sends reminder emails to customers who leave items in their cart. Pre-built recipes also include cart recovery templates, so you can set up reminders based on a ready-made starting point.
Will it email customers who check out as guests?
Yes. The plugin tracks orders placed without an account and can send automated emails to those guest customers, so follow-ups, recommendations and other workflows reach them as well as registered users.
Can I connect it to Mailchimp or send text messages?
Yes. A Mailchimp integration adds new customers to your Mailchimp lists at checkout. An add-on also lets you send SMS notifications to customers through Twilio, alongside your email workflows.
Is ShopMagic free?
The code of ShopMagic is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of ShopMagic is this?
Version 4.9.1, released Oct 12, 2026. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update ShopMagic?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of ShopMagic automatically and keeps a backup, so you can roll back.
What does ShopMagic need?
ShopMagic needs WooCommerce installed and active.
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