Plugin
Updated
Yoast SEO WooCommerce
Yoast WooCommerce SEO Premium is a WordPress plugin by Team Yoast that adds ecommerce-focused SEO tools to WooCommerce stores. It analyzes product pages, adds structured data for rich product results, and gives you more control over breadcrumbs, sitemaps and social sharing cards.
- Version
- 16.9
- Released
- Sep 15, 2026
- Developer
- Yoast
- Type
- WordPress plugin
- Requires
- WooCommerce
- Licence
- GPL
- Included in
- Every plan, or $10.39 a year on its own
- Topics
- SEO Plugins
What’s new in Yoast SEO WooCommerce 16.9
Version 16.9 · Sep 15, 2026
Latest
- NewImproves Schema generation performance for variable products with multiple images.
- FixedFixes a bug where the Schema of product variations showed raw prices not taking into account WooCommerce VAT settings.
- FixedFixes a bug where the XML sitemap could fail to generate when products hidden from the catalog were combined with another plugin or theme that also filtered sitemap entries.
- ImprovedSets the minimum supported WordPress version to 6.9.
- ImprovedBumps the minimum required version of Yoast SEO to 28.5.
- ImprovedSets the _WordPress tested up to_ version to 7.1.
What it does
General SEO plugins treat a product page much like a blog post, so store owners end up handling product markup, variation identifiers and category metadata on their own. This plugin fills that gap for WooCommerce, which it requires. It works alongside Yoast SEO and adds product-specific content analysis, so the suggestions you see while editing relate to product descriptions and metadata rather than generic articles.
On the technical side, it automatically adds structured data to products, covering details such as ratings, prices and availability, and it handles variable products, including variations with multiple images and VAT-aware pricing. You can preview how a listing may look in Google before publishing, generate titles and meta descriptions with AI, and adjust breadcrumbs beyond the WooCommerce defaults. It also includes access to Yoast SEO Academy courses, among them an Ecommerce SEO training course.
Best for
- WooCommerce stores already using Yoast SEO
- Shops selling variable products with GTIN or EAN codes
- Agencies managing SEO for client online stores
Features
Product SEO content analysis
Get tailored suggestions for individual product pages that help you improve product descriptions and metadata while you edit them.
Automatic product structured data
Adds structured data to products automatically so search engines can read details like star ratings, prices and stock availability for rich results.
AI titles and meta descriptions
Generate SEO titles and meta descriptions for products and category pages with AI, then review and adjust them before publishing.
Google search preview
See how a product listing may appear in Google results, including ratings, reviews, price and stock availability, before the page goes live.
Identifiers for product variations
Add global identifiers such as GTIN, EAN, UPC and MPN to each variation so search engines can represent your variable products accurately.
Product-rich social cards
Adds product details like price and stock availability to social sharing, which lets platforms such as Pinterest create rich product pins.
Custom breadcrumb trails
Customize breadcrumb navigation beyond the WooCommerce defaults, giving shoppers and search engines a clearer path through your store's structure.
Yoast SEO Academy access
Includes access to Yoast SEO Academy courses, including an Ecommerce SEO training course focused on optimizing online stores.
Yoast SEO WooCommerce older versions
- 16.8Apr 1
- 16.7Oct 22, 2025
- 16.6Sep 10, 2025
- 16.5Dec 18, 2024
- 16.4Oct 23, 2024
- 16.3Sep 24, 2024
- 16.2Apr 3, 2024
- 16.1.1Feb 24, 2024
- 16.1Feb 6, 2024
- 16.0Dec 12, 2023
Members and buyers of this product can download older versions.
14 older versions in all. If you need one that is not listed, ask support.
Questions about Yoast SEO WooCommerce
Does this plugin work without WooCommerce?
No. It is built specifically for WooCommerce and requires it. It is also designed to work together with Yoast SEO, adding product and store-focused tools on top of the general SEO features that plugin provides.
Can it handle variable products?
Yes. You can add global identifiers such as GTIN, EAN, UPC and MPN to each variation, and the structured data covers product variations, including variations with multiple images and prices that follow your WooCommerce VAT settings.
What does the structured data add to my product pages?
The plugin automatically adds structured data describing product details such as star ratings, prices and availability. Search engines can use this markup to show rich product snippets, and you can preview how a listing may look in Google before publishing.
Does it help with XML sitemaps for my store?
Yes, it works with XML sitemaps for your products, and it accounts for products hidden from the catalog, even when another plugin or theme also filters sitemap entries.
Is Yoast SEO WooCommerce free?
The code of Yoast SEO WooCommerce is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of Yoast SEO WooCommerce is this?
Version 16.9, released Sep 15, 2026. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update Yoast SEO WooCommerce?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of Yoast SEO WooCommerce automatically and keeps a backup, so you can roll back.
What does Yoast SEO WooCommerce need?
Yoast SEO WooCommerce needs WooCommerce installed and active.
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