Plugin Updated Yesterday

Yoast SEO

by Yoast wordpress.org v28.7 Unlimited sites

Yoast SEO by Team Yoast is a WordPress plugin that helps you prepare posts and pages for search engines. It checks your writing as you work, lets you control titles, descriptions and social previews, and handles technical tasks like sitemaps, canonical URLs and structured data.

Version: 28.7
Released: Oct 13, 2026
Developer: Yoast
Type: WordPress plugin
Licence: GPL
Included in: Every plan
Topics: SEO Plugins

What’s new in Yoast SEO 28.7

Version 28.7 · Oct 13, 2026 Latest

ImprovedAllows agents to update titles and descriptions via the respective Yoast Ability.

What it does

Getting a WordPress site ready for search usually means juggling meta tags, sitemaps, duplicate content and the quality of the writing itself. This plugin puts those jobs in one place. While you write, it runs an SEO analysis and a readability check, then gives you recommendations based on things like keyphrase density, whether the keyphrase appears in your introduction, and how it is spread through the text. That makes it useful for people who are not SEO specialists and want clear guidance on each post.

Behind the scenes, the plugin adds Schema.org structured data so search engines can better understand your content, builds XML sitemaps and sets canonical URLs. A setup wizard walks you through the basic configuration, and import and export options help you move SEO settings over from other plugins. There are also breadcrumb controls, crawl settings, a bulk editor for SEO data, and AI tools for writing meta titles and descriptions. Stores running WooCommerce can pair it with Yoast WooCommerce SEO for product-focused optimization.

Best for

Bloggers who want writing feedback on SEO and readability
Small business sites managing their own search settings
Agencies and freelancers configuring SEO across client sites

Features

Real-time content analysis

Checks keyphrase density, placement in the introduction and distribution across the text, giving SEO and readability suggestions while you write each post or page.

AI meta title and description

Built-in AI tools generate and refine meta titles and descriptions, and can suggest improvements for content you have already published.

Schema.org structured data

Adds structured data to your pages so search engines can better read your content and show richer listings in search results.

XML sitemaps and canonical URLs

Creates XML sitemaps, sets canonical URLs and manages meta tags automatically, which helps with indexing and cuts down on duplicate content problems.

Guided setup wizard

Walks you through the core SEO configuration step by step, so you can get started without advanced technical knowledge.

Import from other plugins

Import and export options let you bring SEO settings over from another plugin so you keep your existing data when switching.

Breadcrumb and crawl controls

Gives you control over breadcrumb navigation for visitors and search engines, plus crawl settings that limit unnecessary crawling of your site.

Bulk SEO editor

Edit SEO titles and descriptions for many posts from one screen, limited to the post types where SEO controls are turned on.

Yoast SEO older versions

28.6Sep 292 new, 3 improvements, 2 fixes
28.5Sep 151 improvement, 1 fix, 1 change
28.4Sep 1
28.3Aug 18
28.2Aug 4
28.1Jul 21
28.0Jul 7
27.9Jun 23
27.8Jun 10
27.7May 28

Members and buyers of this product can download older versions.

92 older versions in all. If you need one that is not listed, ask support.

Questions about Yoast SEO

Does Yoast SEO help with my writing or only with technical settings?

It does both. While you write, it analyzes your content for SEO factors like keyphrase density and placement and also checks readability. On the technical side, it handles XML sitemaps, canonical URLs, meta tags and Schema.org structured data.

Can I switch from another SEO plugin without losing my settings?

Yes. The plugin includes import and export options for moving SEO settings from other plugins, so your existing configuration can come along when you switch instead of being rebuilt by hand.

Does it work for WooCommerce stores?

It works on any WordPress site, and for product-specific optimization it integrates with Yoast WooCommerce SEO, a separate add-on built for store product pages.

Can I control social media previews?

Yes. Along with titles and meta descriptions, you can adjust how your content appears when it is shared on social media, all from the same interface you use for editing post SEO settings.

Is Yoast SEO free?

The code of Yoast SEO is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan gives you the download and automatic updates. The developer's own support, licence key and online services are not included.

Which version of Yoast SEO is this?

Version 28.7, released Oct 13, 2026. New versions appear here when the developer publishes them, and members get them as automatic updates.

How do I update Yoast SEO?

Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of Yoast SEO automatically and keeps a backup, so you can roll back.