Plugin
AT
Plugin
Updated
Ad Tracking
Advanced Ads - Ad Tracking by Advanced Ads GmbH is a WordPress plugin that adds impression and click tracking to the Advanced Ads plugin. It calculates click-through rates, builds reports you can email or export, and gives you controls for limiting, scheduling and cloaking your ads.
- Version
- 3.0.13
- Released
- Jun 8, 2026
- Developer
- Advanced Ads
- Type
- WordPress plugin
- Requires
- Advanced Ads
- Licence
- GPL
- Included in
- Every plan, or $4.79 a year on its own
What’s new in Ad Tracking 3.0.13
Version 3.0.13 · Jun 8, 2026
Latest
- ImprovedAdd undefined translations
What it does
If you run ads on a WordPress site, you need to know which placements people see and which ones they click. This add-on extends Advanced Ads with tracking for every impression and click, then works out the click-through rate for each ad unit. That makes it easier to spot weak ads, report results to advertisers and decide where your ad space is best used. You can also send the data to Google Analytics if you want to look at ad results next to the rest of your site traffic.
Beyond the numbers, the plugin gives you practical controls over how ads run. You can cap views or clicks, spread impressions evenly over a period of time, and leave out specific user roles so your own visits do not skew the stats. Tracked links can be cloaked behind short URLs, marked as nofollow or sponsored automatically, and set to open in a new tab. Tracking uses AJAX calls, and your statistics can be imported or exported as CSV files.
Best for
- Publishers and bloggers selling ad space directly
- Agencies reporting ad results to clients
- Sites already running ads with Advanced Ads
Features
Impression and click tracking
Records how often each ad is shown and clicked, so you can see how individual ads are performing on your site.
Automatic CTR calculation
Works out the click-through rate for every ad unit, which helps you pick out the high and low performers quickly.
Google Analytics integration
Sends ad tracking data to Google Analytics so you can review ad results alongside broader visitor behavior on your site.
Email and exportable reports
Creates detailed reports that can be emailed or saved as statistics files, useful for keeping clients or team members informed.
View and click limits
Lets you set caps on impressions or clicks for an ad, and spread them evenly over time to keep delivery steady.
Link cloaking and attributes
Masks long ad URLs with short, clean links and can add nofollow or sponsored attributes to ad links automatically.
User role exclusions
Excludes chosen user roles from tracking, so visits from admins, editors or testers do not distort your statistics.
CSV import and export
Moves tracking data in and out as CSV files for deeper analysis in a spreadsheet or for keeping a backup.
Ad Tracking older versions
- 3.0.12Apr 301 improvement, 4 fixes
- 3.0.11Apr 21 improvement, 11 fixes
- 3.0.10Feb 91 improvement, 3 fixes
- 3.0.9Jan 15
- 3.0.8Dec 25, 2025
- 3.0.1Mar 14, 2025
- 2.7.1Mar 20, 2024
- 2.7.0Feb 14, 2024
- 2.6.0Feb 2, 2024
- 2.5.2Oct 27, 2023
Members and buyers of this product can download older versions.
13 older versions in all. If you need one that is not listed, ask support.
Questions about Ad Tracking
Do I need the main Advanced Ads plugin?
Yes. Ad Tracking is an add-on for Advanced Ads, so the core plugin must be active on your site. The add-on then adds impression and click tracking, reports and the delivery controls to the ads you manage there.
Can I share ad performance with my advertisers?
You can. The plugin generates detailed reports that can be sent by email, and you can also export statistics as CSV files. That makes it straightforward to keep clients or teams updated on how their ads are doing.
Will my own visits be counted in the stats?
Not if you exclude them. You can choose specific user roles to leave out of tracking, which filters internal or test traffic such as admins and editors so the numbers reflect real visitors.
Can I stop an ad after a certain number of clicks?
Yes. You can set limits on impressions or clicks for an ad, and you can also spread those impressions and clicks evenly over time so a campaign does not use up its budget too early.
Is Ad Tracking free?
The code of Ad Tracking is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of Ad Tracking is this?
Version 3.0.13, released Jun 8, 2026. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update Ad Tracking?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of Ad Tracking automatically and keeps a backup, so you can roll back.
What does Ad Tracking need?
Ad Tracking needs Advanced Ads installed and active.
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