Plugin
Updated
EDD - ActiveCampaign
Easy Digital Downloads - ActiveCampaign is a WordPress plugin that links your Easy Digital Downloads store with the ActiveCampaign email marketing platform. It sends customer details and purchase data across automatically, so you can segment buyers and run email workflows based on what they actually bought.
- Version
- 1.1.4
- Released
- Dec 20, 2021
- Developer
- Easy Digital Downloads
- Type
- WordPress plugin
- Licence
- GPL
- Included in
- Every plan, or $3.99 on its own
What’s new in EDD - ActiveCampaign 1.1.4
Version 1.1.4 · Dec 20, 2021
Latest
- FixedFatal error when retrieving ActiveCampaign lists.
What it does
Selling digital products with Easy Digital Downloads creates a steady stream of customer and order data, but that data does little for your email marketing if it stays inside WordPress. Copying buyers into your email tool by hand is slow and easy to get wrong. This plugin closes that gap by syncing customer information and purchase details from your store into ActiveCampaign automatically, which keeps your marketing lists accurate without manual data entry.
Once the data is in ActiveCampaign, you can sort contacts by purchase history, behavior and custom tags, then use those segments to trigger emails such as welcome sequences, cart abandonment reminders and post-purchase follow-ups. Custom field mapping lets you choose which store fields land in which ActiveCampaign fields. Syncing works no matter which payment gateway your store uses, so it fits into existing Easy Digital Downloads setups.
Best for
- Easy Digital Downloads stores using ActiveCampaign for email
- Sellers of software, ebooks or other digital products
- Agencies managing email automation for EDD client sites
Features
Automatic customer sync
Customer data and purchase details from Easy Digital Downloads are sent to ActiveCampaign automatically, removing manual data entry and keeping your marketing lists accurate.
Purchase-based segmentation
Build targeted contact lists in ActiveCampaign using purchase history, customer behavior and custom tags, so each campaign reaches the buyers it is meant for.
Triggered email workflows
Set up triggered emails such as welcome sequences, cart abandonment reminders and post-purchase follow-ups that respond to what customers do in your store.
Purchase activity tracking
Customer purchase activity is tracked as it happens, giving you current information to tailor messages and offers to each buyer.
Custom field mapping
Map Easy Digital Downloads data fields to ActiveCampaign fields, so the details you care about are available for personalizing emails and reviewing customer records.
Works across payment gateways
Customer and order data syncs regardless of which payment methods your store accepts, so every purchase is included in your tracking.
Simple setup
The plugin is built to get running without complex configuration on any WordPress site that uses Easy Digital Downloads.
Questions about EDD - ActiveCampaign
Do I need Easy Digital Downloads and an ActiveCampaign account to use this?
Yes. The plugin connects an Easy Digital Downloads store on WordPress with ActiveCampaign, so you need both in place. It moves customer and purchase data from your store into your ActiveCampaign account.
Can I send different emails to customers based on what they bought?
Yes. Purchase history is synced into ActiveCampaign, where you can segment contacts by purchase history, behavior and custom tags. Those segments can then trigger workflows like post-purchase follow-ups or product-specific offers.
Does it work if my store uses more than one payment gateway?
It does. The plugin syncs customer and order data regardless of which payment methods your store uses, so purchases made through any of your gateways are tracked in ActiveCampaign.
Can I control which store fields appear in ActiveCampaign?
Yes. Custom field mapping lets you match Easy Digital Downloads data fields to fields in ActiveCampaign, so the details you want for personalization and customer records end up in the right place.
Is EDD - ActiveCampaign free?
The code of EDD - ActiveCampaign is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of EDD - ActiveCampaign is this?
Version 1.1.4, released Dec 20, 2021. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update EDD - ActiveCampaign?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of EDD - ActiveCampaign automatically and keeps a backup, so you can roll back.
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