Plugin
Updated
EDD - Campaign Tracker
Easy Digital Downloads - Campaign Tracker is a WordPress plugin for stores built on Easy Digital Downloads. It records where your traffic and sales come from, then reports on campaign performance inside your WordPress dashboard so you can see which marketing efforts lead to purchases.
- Version
- 1.0.2
- Released
- Nov 5, 2025
- Developer
- Easy Digital Downloads
- Type
- WordPress plugin
- Licence
- GPL
- Included in
- Every plan, or $3.99 on its own
What’s new in EDD - Campaign Tracker 1.0.2
Version 1.0.2 · Nov 5, 2025
Latest
What it does
If you sell digital products and run email newsletters, paid ads, social posts or affiliate promotions, it can be hard to tell which of them actually lead to sales. Many sellers end up checking several separate tracking tools and trying to match the numbers by hand. This plugin is built for Easy Digital Downloads and ties campaign data to real purchase records in your store, which gives you one place to compare how each channel performs.
You tag your links with UTM parameters or custom tags, and the plugin uses those tags to sort incoming traffic by source and campaign. Conversion and revenue reports then appear in your WordPress admin area, next to where you already manage your store. From there you can see which campaigns bring in revenue and decide where to spend your marketing budget. It suits sellers who want campaign reporting without leaving WordPress.
Best for
- Easy Digital Downloads stores selling digital products
- Sellers running email, ad, social or affiliate campaigns
- Marketers who want campaign reports inside WordPress
Features
Campaign performance tracking
Follow each marketing campaign you run and see which channels are linked to sales and revenue in your Easy Digital Downloads store.
Built for Easy Digital Downloads
The plugin is made specifically for Easy Digital Downloads, so campaign data is captured alongside your store's own purchase records.
Conversion reports
Review analytics on customer behavior and conversions based on actual purchase data, which helps you judge how each campaign is working.
UTM and custom tags
Add UTM parameters or your own custom tags to URLs for finer tracking and clearer segmentation of your traffic sources.
Dashboard analytics
Check up-to-date campaign reports directly in your WordPress admin area, without switching to an outside analytics service.
Revenue attribution
See which campaigns produce the most revenue and return, giving you a clearer basis for dividing your marketing budget.
Multiple campaign types
Keep email newsletters, paid ads, social media promotions and affiliate links organized and measurable in the same reports.
Questions about EDD - Campaign Tracker
Does this work with WooCommerce or only Easy Digital Downloads?
The plugin is built specifically for Easy Digital Downloads. Its tracking and reports are tied to Easy Digital Downloads purchase data, so it is intended for stores running on that platform rather than other ecommerce plugins.
How does it know which campaign a sale came from?
You add UTM parameters or custom tags to the links you use in your campaigns. The plugin uses those tags to identify traffic sources and then connects them to conversions and revenue in your store's reports.
Where do I see the campaign reports?
Reports appear in your WordPress admin area, the same place you manage your Easy Digital Downloads store. You can review conversions, revenue and campaign performance there without opening a separate analytics tool.
Can I track affiliate links and social media posts too?
Yes. The plugin supports several campaign types, including email newsletters, paid ads, social media promotions and affiliate links, and keeps them organized so you can compare their results.
Is EDD - Campaign Tracker free?
The code of EDD - Campaign Tracker is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of EDD - Campaign Tracker is this?
Version 1.0.2, released Nov 5, 2025. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update EDD - Campaign Tracker?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of EDD - Campaign Tracker automatically and keeps a backup, so you can roll back.
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