Plugin
Updated
EDD - Conditional Emails
This is a WordPress plugin that adds rule-based emails to Easy Digital Downloads. It lets you send messages to customers based on what they bought, the status of their order, cart activity and other customer details, so each email matches what that person actually did in your store.
- Version
- 1.1.3
- Released
- May 15, 2024
- Developer
- Easy Digital Downloads
- Type
- WordPress plugin
- Licence
- GPL
- Included in
- Every plan, or $3.99 on its own
What’s new in EDD - Conditional Emails 1.1.3
Version 1.1.3 · May 15, 2024
Latest
- ImprovedThe conditional email editor has been updated to be more consistent with EDD core styles.
- FixedIn EDD 3.x, conditional emails were not being sent for manually created orders.
- FixedConditional emails for abandoned carts were not being sent.
- ImprovedImproved PHP compatibility.
- ImprovedThe new minimum requirements are PHP 7.4, WordPress 5.8, and Easy Digital Downloads 3.1.5.
What it does
Easy Digital Downloads sends standard receipts and notices, but many store owners want more control over who gets which message and when. EDD - Conditional Emails handles that by letting you set conditions that decide when an email goes out. You can follow up after a purchase, reach customers who left items in their cart, or point buyers toward related products based on their buying patterns. Each rule can combine several conditions, so you can target a narrow group of customers instead of your whole list.
The plugin works inside your existing Easy Digital Downloads setup, and its email editor follows the same look as the rest of the EDD admin. You build and manage rules from a dashboard without writing code. Messages can pull in customer names, purchased products and download links, and you can start from a pre-built template or design your own responsive layout. Reporting shows open rates, click-throughs and conversions so you can see how each email performs and adjust your rules.
Best for
- Digital product stores running Easy Digital Downloads
- Sellers who want follow-ups after each purchase
- Store owners recovering abandoned carts with targeted emails
Features
Conditional email rules
Trigger emails from specific purchase histories, cart behavior or user roles, so each message goes to customers who match the situation you defined.
Order status messaging
Send automatic notices for order confirmations, completed downloads, refunds or custom statuses, including orders that were created manually by an admin.
Abandoned cart emails
Reach customers who added products to their cart but did not finish checking out, with a message tailored to what they left behind.
Dynamic customer data
Insert details such as customer names, purchased products and download links into the email body so every message feels personal to the recipient.
Automated follow-up sequences
Schedule timed email sequences after a purchase or other event to encourage repeat purchases and keep in touch with buyers over time.
Customizable email templates
Pick from pre-built templates or design your own responsive emails that display well on different devices and match your brand.
Combined conditions
Stack multiple conditions in a single rule to target precise customer segments, such as buyers of one product who hold a certain user role.
Email performance reports
Track open rates, click-throughs and conversions for your conditional emails, and use the numbers to refine which rules and messages you keep.
Questions about EDD - Conditional Emails
Does this plugin need Easy Digital Downloads?
Yes. It is built as an add-on for Easy Digital Downloads and works within your existing EDD store, using its orders, customers and cart data to decide which emails to send. It has no purpose on a site without Easy Digital Downloads.
Can I send emails to customers who abandon their cart?
Yes. Abandoned cart behavior is one of the conditions you can use. You can set up a message that goes to customers who added items but did not complete checkout, and you can include details like product names to remind them what they left.
Do I need to know how to code to set up the rules?
No. Conditional email rules are created and managed through a dashboard in the WordPress admin. You choose the conditions, write the message, and pick or design a template without editing any code.
Can I see how my emails are performing?
Yes. The plugin includes reporting that tracks open rates, click-throughs and conversions. You can use these figures to see which conditional emails work for your customers and adjust the ones that do not.
Is EDD - Conditional Emails free?
The code of EDD - Conditional Emails is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of EDD - Conditional Emails is this?
Version 1.1.3, released May 15, 2024. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update EDD - Conditional Emails?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of EDD - Conditional Emails automatically and keeps a backup, so you can roll back.
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