Plugin
Updated
EDD - Mailchimp
EDD - Mailchimp is a WordPress plugin that connects an Easy Digital Downloads store to Mailchimp. It syncs customer data, passes purchase activity into Mailchimp and lets buyers opt in to your lists at checkout, so your email marketing works from real sales data.
- Version
- 3.0.16
- Released
- Dec 20, 2021
- Developer
- Easy Digital Downloads
- Type
- WordPress plugin
- Licence
- GPL
- Included in
- Every plan, or $3.99 on its own
What’s new in EDD - Mailchimp 3.0.16
Version 3.0.16 · Dec 20, 2021
Latest
- ImprovedRefactor: Mailchimp settings have been moved to the new Marketing tab in EDD 2.11.4+.
- FixedTables not getting created during fresh install.
- FixedFILTER_SANITIZE_STRING is deprecated in PHP 8.1.
- ImprovedAdd debug logging to EDD_MailChimp_Settings::save_settings.
What it does
Selling digital products with Easy Digital Downloads produces a steady stream of customer and order information, and Mailchimp is where many sellers send their emails. Without a connection between the two, lists drift out of date and campaigns ignore what people actually bought. This plugin keeps customer details flowing from your store into Mailchimp and records purchase activity there, giving you a clearer picture of who your customers are and what they are interested in.
Setup happens in your WordPress dashboard, with the Mailchimp settings found under the Marketing tab in Easy Digital Downloads, and no coding is needed. From there you can offer an opt-in at checkout, sort customers into segments by purchase history or product interest, and run separate lists for different product lines. Triggered workflows such as post-purchase follow-ups and re-engagement emails can use that data, and reporting lets you review email and sales results over time.
Best for
- Digital product sellers running Easy Digital Downloads
- Store owners who send customer emails through Mailchimp
- Freelancers managing email lists for digital download shops
Features
Automatic customer data sync
Customer information from your Easy Digital Downloads store is kept up to date in your Mailchimp lists, so your targeting and segments reflect current buyers.
Purchase tracking in Mailchimp
Purchase activity from your store is tracked inside Mailchimp, giving you sales data to work with when planning and building your email campaigns.
Segments by purchase history
Create audience segments based on purchase history, product interest or customer behavior, then send emails that match what each group has bought or viewed.
Triggered email workflows
Set up automated emails such as post-purchase follow-ups, cart abandonment reminders and re-engagement campaigns that respond to how customers interact with your store.
Checkout opt-in options
Customers can choose to subscribe to your marketing emails during checkout, which lets you grow your list with people who have agreed to hear from you.
Multiple mailing lists
Manage different lists for separate product lines or customer groups, so each audience receives messages that relate to the products they care about.
Reporting on emails and sales
Review email performance alongside sales results with built-in analytics, helping you see which campaigns are working and adjust your approach over time.
Settings in the Marketing tab
Connect your store to Mailchimp without code, with the plugin's settings placed in the Marketing tab of Easy Digital Downloads for easy access.
Questions about EDD - Mailchimp
Does this work with any WordPress store, or only Easy Digital Downloads?
It is built for stores running Easy Digital Downloads. It connects that store to Mailchimp, syncing customer data and purchase activity, so it suits sellers of digital products who already use or plan to use Easy Digital Downloads.
Can customers choose whether to join my mailing list?
Yes. The plugin adds customizable subscription options at checkout, letting customers opt in to your marketing emails. That way your list grows with people who have chosen to receive your messages.
Can I send different emails to buyers of different products?
You can. The plugin supports multiple lists for separate product lines or customer groups, and you can build segments based on purchase history, product interest or behavior, then target each group with relevant emails.
Do I need coding skills to connect my store to Mailchimp?
No coding is required. You connect your store to Mailchimp from the WordPress dashboard, and the settings sit in the Marketing tab inside Easy Digital Downloads.
Is EDD - Mailchimp free?
The code of EDD - Mailchimp is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of EDD - Mailchimp is this?
Version 3.0.16, released Dec 20, 2021. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update EDD - Mailchimp?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of EDD - Mailchimp automatically and keeps a backup, so you can roll back.
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