Plugin
Updated
EDD - MailPoet (formerly Wysija)
EDD - MailPoet (formerly Wysija) is a WordPress plugin that connects an Easy Digital Downloads store to MailPoet. It syncs customer data into your mailing lists so you can segment buyers, automate emails based on purchases and send newsletters from your WordPress dashboard.
- Version
- 1.4.4
- Released
- Dec 20, 2021
- Developer
- Easy Digital Downloads
- Type
- WordPress plugin
- Licence
- GPL
- Included in
- Every plan, or $3.99 on its own
What’s new in EDD - MailPoet (formerly Wysija) 1.4.4
Version 1.4.4 · Dec 20, 2021
Latest
- ImprovedThe plugin has been refactored to use the EDD Newsletter Tool for more consistent behavior and to reduce conflicts with other extensions.
- ImprovedChange how the plugin is booted for better consistency.
- ImprovedChange how licensing is initialized.
- ImprovedRemove plugin header translation strings.
What it does
Selling digital products with Easy Digital Downloads gives you a steady stream of customers, but turning those buyers into an email audience usually means exporting data or juggling a separate service. This integration links your store to MailPoet and synchronizes customer data, so the people who buy from you can land on your lists. From there you can announce new products, share offers and keep in touch with past customers without leaving WordPress.
Once connected, you can group customers by purchase history, product interests or other criteria and send emails that match what they bought. Automated campaigns can go out based on purchase activity, subscription status or customer behavior. The plugin works through the EDD Newsletter Tool for more consistent behavior alongside other extensions. It fits store owners who already use MailPoet or want email marketing that lives inside their WordPress site.
Best for
- Digital product stores running Easy Digital Downloads
- Store owners who already use MailPoet for newsletters
- Creators who want email marketing inside WordPress
Features
Customer data sync
Connects your Easy Digital Downloads store to MailPoet and synchronizes customer data so buyers can be added to your mailing lists for targeted campaigns.
Purchase-based automation
Send personalized emails automatically based on purchase activity, subscription status or customer behavior, so follow-ups go out without manual work.
Customer segmentation
Group customers by purchase history, product interests or other criteria to send each audience content and offers that match what they care about.
Drag and drop email builder
Design newsletters and promotional emails with a drag and drop builder that requires no coding skills, working directly inside your WordPress dashboard.
Campaign reporting
Track open rates, click-throughs and sales performance from within WordPress, giving you a clear picture of how each campaign is received.
List and subscription management
Grow and manage subscriber lists in one place, with tools meant to help you handle GDPR and similar regulations around consent.
Responsive templates and signup forms
Use email templates that adapt to different devices, and add customizable signup forms to your site to collect new subscribers.
Flexible sending options
Send through MailPoet's built-in sending service or connect your own SMTP provider, depending on how you prefer to deliver email.
Questions about EDD - MailPoet (formerly Wysija)
Does this plugin need both Easy Digital Downloads and MailPoet?
Yes. It is an integration that links an Easy Digital Downloads store to MailPoet. Easy Digital Downloads handles your products and customers, MailPoet handles lists and emails, and this plugin syncs customer data between the two so you can email your buyers.
Can I send different emails to customers who bought different products?
You can. Segmentation lets you group customers by purchase history, product interests or other criteria. You can then send each group content and offers that relate to what they bought, and set up automated emails triggered by purchase activity.
Can I use my own SMTP provider to send emails?
Yes. You can use MailPoet's built-in sending service, or connect your own SMTP provider if you already have one set up for delivering email from your site.
Will it conflict with other Easy Digital Downloads extensions?
The plugin works through the EDD Newsletter Tool, an approach intended to give more consistent behavior and reduce conflicts with other extensions running on the same store.
Is EDD - MailPoet (formerly Wysija) free?
The code of EDD - MailPoet (formerly Wysija) is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of EDD - MailPoet (formerly Wysija) is this?
Version 1.4.4, released Dec 20, 2021. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update EDD - MailPoet (formerly Wysija)?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of EDD - MailPoet (formerly Wysija) automatically and keeps a backup, so you can roll back.
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