GA
Plugin
Updated
Google Analytics Donation Tracking
Google Analytics Donation Tracking by GiveWP is an add-on plugin for sites running the GiveWP donation plugin. It sends your donation transactions to Google Analytics using its Enhanced Ecommerce tracking, so you can see where donors come from and how they use your donation forms.
- Version
- 3.0.1
- Released
- Sep 13, 2023
- Developer
- Give
- Type
- WordPress plugin
- Requires
- GiveWP
- Licence
- GPL
- Included in
- Every plan, or $6.39 a year on its own
What’s new in Google Analytics Donation Tracking 3.0.1
Version 3.0.1 · Sep 13, 2023
Latest
- FixedAdded a build task for compatibility with the visual form builder
- NewGoogle Analytics 4 tracking on forms created using the Visual Donation Forms Builder
What it does
Fundraising sites often know how much money came in but not how donors got there. Standard analytics shows page visits, but it rarely connects those visits to completed donations. This add-on closes that gap by passing GiveWP donation data into Google Analytics. You can see form impressions, donor conversion rates and refunds alongside the traffic reports you already use, which makes it easier to judge which campaigns and forms are doing their job.
The plugin works with your existing Google Analytics setup, so you do not need to replace or rework your current tracking. It supports Google Analytics 4, including forms built with the GiveWP Visual Donation Forms Builder. Donations are sorted by type, such as one-time, recurring, subscription and renewal, which helps with reporting. There is also a test mode for checking that tracking works before relying on it, without mixing test entries into your live donation data.
Best for
- Nonprofits accepting donations through GiveWP
- Fundraising sites that already use Google Analytics
- Agencies reporting campaign results to nonprofit clients
Features
Donation transaction tracking
Records donation transactions and related user interactions in Google Analytics, giving you a clearer picture of how each campaign brings in gifts.
Enhanced Ecommerce reporting
Uses the Enhanced Ecommerce features built into Google Analytics to report on donation behavior, even though your site is collecting gifts rather than selling products.
Donation type breakdown
Separates donations into one-time, recurring, subscription and renewal categories so you can compare how each type contributes to your fundraising.
Donor conversion rates
Shows how visitors move through your donation funnel, helping you spot the points where people leave before giving.
Form performance insights
Tracks form impressions and conversions so you can see which donation forms attract the most gifts and which ones need work.
Refund tracking
Logs refunded donations in your analytics data, which supports clearer financial reporting and helps you keep an eye on donor relationships.
Google Analytics 4 support
Works with Google Analytics 4, including tracking on donation forms created with the GiveWP Visual Donation Forms Builder.
Test donation tracking
Lets you test and confirm that tracking is working correctly without affecting the donation data recorded from real donors.
Google Analytics Donation Tracking older versions
- 3.0Aug 27, 2023
- 2.1.0Apr 18, 20231 improvement
Members and buyers of this product can download older versions.
Questions about Google Analytics Donation Tracking
Do I need GiveWP for this plugin to work?
Yes. This is an add-on for the GiveWP donation plugin, and it tracks donations made through GiveWP forms. It sends that donation data to your Google Analytics account for reporting.
Will it replace my current Google Analytics setup?
No. It is designed to work alongside your existing Google Analytics configuration, so you can keep your current tracking in place. The add-on adds donation data to the reports you already use.
Does it work with Google Analytics 4?
Yes, it supports Google Analytics 4. That includes tracking on donation forms built with the GiveWP Visual Donation Forms Builder, so newer forms are covered along with your existing ones.
Can I check that tracking works without skewing my reports?
Yes. The plugin includes test donation tracking, which lets you verify that donations are being recorded correctly without affecting the live donation data that comes from real donors.
Is Google Analytics Donation Tracking free?
The code of Google Analytics Donation Tracking is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of Google Analytics Donation Tracking is this?
Version 3.0.1, released Sep 13, 2023. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update Google Analytics Donation Tracking?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of Google Analytics Donation Tracking automatically and keeps a backup, so you can roll back.
What does Google Analytics Donation Tracking need?
Google Analytics Donation Tracking needs GiveWP installed and active.
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