Plugin
Updated
Emma
Ninja Forms Emma is an add-on for the Ninja Forms plugin, made by The WP Ninjas. It links your WordPress forms to your Emma email marketing account, so people who fill out a form are added as new members of your Emma audience.
- Version
- 3.0.5
- Released
- Feb 2, 2026
- Developer
- Ninja Forms
- Type
- WordPress plugin
- Requires
- Ninja Forms
- Licence
- GPL
- Included in
- Every plan, or $3.99 a year on its own
What’s new in Emma 3.0.5
Version 3.0.5 · Feb 2, 2026
Latest
- FixedFix issue with lists not populating correctly
- FixedFix translation timing issue
- ImprovedPull in Emma field names dynamically
What it does
If you collect email addresses on your WordPress site and run your campaigns in Emma, moving those contacts between the two by hand gets old fast. This extension closes that gap. It requires Ninja Forms and works through its action system, so when a visitor submits a form, the subscriber details go straight to your Emma audience without exporting or copying anything.
Setup happens inside the familiar Ninja Forms interface. You can add an opt-in checkbox so visitors give permission before they join your list, which suits permission-based email marketing. You can also place new members into groups in your Emma account to keep your audience segmented for targeted campaigns, and set up a default confirmation email for new sign-ups. Emma field names are pulled in dynamically, which makes mapping form fields simpler.
Best for
- Businesses running their email marketing in Emma
- WordPress sites already building forms with Ninja Forms
- Marketers who segment subscribers into audience groups
Features
Automatic audience sign-ups
Form respondents are added as new members of your Emma audience when they submit, so your list grows without manual imports.
Opt-in checkbox support
Add customizable opt-in checkboxes to your forms so visitors choose to join your list, supporting permission-based email marketing.
Emma group management
Create new groups in your Emma account directly from Ninja Forms and place subscribers into them to segment your audience for targeted campaigns.
Ninja Forms action system
The integration runs as a Ninja Forms action, so the Emma step triggers right after a form is submitted alongside your other actions.
Default confirmation emails
Configure a default confirmation email that new subscribers receive after signing up, so they know their submission went through.
Dynamic Emma field names
Field names from your Emma account are pulled in dynamically, making it easier to match form fields to the right subscriber data.
Emma older versions
- 3.0.4Apr 18, 20231 new
Members and buyers of this product can download older versions.
Questions about Emma
Do I need Ninja Forms to use this?
Yes. This is an extension for the Ninja Forms plugin, so Ninja Forms must be active on your site. You also need an Emma email marketing account, since the add-on sends form respondents to your Emma audience.
Can visitors choose whether to join my mailing list?
Yes. You can add customizable opt-in checkboxes to your forms, so only visitors who tick the box are added to your Emma audience. This supports permission-based email marketing and gives visitors a clear choice.
Can I sort new subscribers into different groups?
Yes. You can add new groups within your Emma account directly from Ninja Forms and assign subscribers to them. That keeps your audience segmented so you can send targeted, more personal campaigns to each group.
How do my form fields connect to Emma?
The extension pulls in Emma field names dynamically, so you can map your Ninja Forms fields to the matching subscriber fields in Emma. The transfer runs through the Ninja Forms action system after each submission.
Is Emma free?
The code of Emma is licensed under the GPL, so anyone may use, change and share it. GPL Feast is a paid service: a plan or a single purchase gives you the download and automatic updates. The developer's own support, licence key and online services are not included.
Which version of Emma is this?
Version 3.0.5, released Feb 2, 2026. New versions appear here when the developer publishes them, and members get them as automatic updates.
How do I update Emma?
Install the free GPL Feast Updater on your site and connect it with your API key. It installs new versions of Emma automatically and keeps a backup, so you can roll back.
What does Emma need?
Emma needs Ninja Forms installed and active.
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